Cannabis insights and connections abound in Toronto this weekend.
Lift & Co.’s Toronto 2019 Expo kicked off Thursday with a peek at emerging trends during a talk titled ‘Forecasting Canada: An Early Look into Consumer Profiles.”
“Cannabis having been illegal for nearly 100 years here in Canada and much of the world, it doesn’t have a historic data point,” said Lift & Co. CEO Matei Olaru. “But this is how the industry will mature: pointed, strategic thinking that pulls in data from a number of sources, and really paints an accurate picture of what will be an incredibly lucrative, incredibly massive, incredibly global industry.”
Data was gleaned from Lift & Co.’s product review platform and Headset’s consumer trends from legal markets in the United States, provided an in-depth look into consumer behaviour.
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