NOTES FROM THE ROAD
We’re in Detroit this week speaking at Sustainable Brands. Are you here? Hit us up! High-five of the day goes to Jon Coleman, Director of City Solutions at Ford Smart Mobility, who challenged business to shift the approach to "do more good" rather than "do less bad":
"The things that are most important define quantitative measure. Of course, you need goals and objectives, but the foundation is qualitative. If you try to fit into the current business model, you aren't aiming the bar high enough."
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