While the article uses cooking as an example, it applies to several industries: ridesharing (Ola, Uber), accomodation (OYO, Airbnb), coworking, etc.
"As friction goes away, we turn from asset ownership to service consumption"
Quite simply: improvements in tech, management and supply-chain efficiency turn line item costs into reliable, interchangeable and inexpensive component parts. This allows the activity to be increasingly standardised and served in-the-cloud.