Hello friends and colleagues,
I’m switching to my summer newsletter schedule, which means I'll still be busily working, but you will hear from me less frequently. When you do, I will strive to make it meaningful and useful. I hope you enjoy your summer, whether you are working, traveling or chilling out at home.
I'm heading to Washington, DC for the American Library Association conference later this month. Information about events I’ll be attending is below. I hope to see some of you there! Send me an email if you want to meet up.
Speaking of staying in touch, I'll be seeing a friend of mine later this summer who I met when I took a bike trip from Paris to London in 2016. I'm trying to surprise her by learning some German. Let's hope I am better at learning German than I am at learning typing!
Anyway, here's to learning new things and being patient with yourself. Hope you are having a great summer.
Auf Wiedersehen,
Cordelia Anderson, APR
CEO and Owner
Cordelia Anderson Consulting L.L.C.
www.cordeliaandersonapr.com
cordelia@cordeliaandersonapr.com
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Since I launched by business nearly nine months ago, people often ask me, "Cordelia, what kinds of clients do you work with?"
When I first started my business, I used two factors to determine potential clients: network and expertise. To elaborate, the questions I asked myself were, 1) "who is in my network," and 2) "what is my unique area of expertise?" With a 20-year marketing and communications career already under my belt, with 15 of those years spent working at the Charlotte Mecklenburg Library, I had developed a lot of expertise and relationships. And I needed to figure out what to do with all of that.
The answers to those questions led me to two primary groups of clients:
- Locally, I tend to work with clients who fall into the nonprofit, government and/or education sectors.
- Nationally, I tend to work with libraries (public and academic) and the people or organizations who work with libraries.
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This approach has allowed me to continue doing what I love to do, and to leverage the relationships and expertise I've acquired over the past two decades. I get to continue to work in the community I know and love (Charlotte), and I also get to help an industry that I know and love (libraries). It's a win-win for me - and hopefully for my clients as well!
What does this mean to you? That depends.
Perhaps you're just getting started on a business venture of your own, and are trying to figure out who your potential clients are. If so, ask yourself those questions about network and expertise, and see what comes to mind.
Perhaps you work at one of the types of organizations I mentioned. If you are, feel free to reach out - I’d love to chat and to see if I can help.
Finally, perhaps you're already a client. If so, thank you! Your business is what keeps me going and growing.
Regardless of which best describes you, if you have any ideas or thoughts you'd like to share, shoot me an email! I'm here and I'm interested.
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Upcoming Speaking Events
I’ll be speaking at the following events at ALA in Washington, DC:
OCLC Panel Discussion: Community Engagement as a Mindset, Saturday, June 22, 9-10am at American Library Association Conference, Washington Convention Center, Room 144A, Washington D.C. Register
Community needs shift fast. To stay relevant and have the most impact on people’s lives, public libraries have to pivot just as fast. Join us for an energizing conversation with three passionate public library leaders who are redefining community engagement as a mindset—with customers at the center, inspiring every aspect of the library. With Pam Sandlian Smith, Director, Anythink Libraries and Mary Lou Carolan, Assistant Director, Newburgh Free Library.
John Cotton Dana Award Ceremony, Sunday, June 23, 4-7pm at Courtyard by Marriott Shaw Ballroom Invitation Only
Honoring the 2019 winners of the John Cotton Dana Awards.
See all speaking engagements
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Recommended Tool: Mango Languages
I am using Mango Languages to learn conversational German. Did you know that it is available for free from many libraries? This link will help you search by zip code to see if your library offers it.
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You have received this email because you have a relationship - personal, professional, or creative - with me, Cordelia Anderson. I would like to invite you to join me as I grow my business Cordelia Anderson Consulting, bringing strategic marketing and communications solutions to my clients through advanced research, planning, execution and metrics evaluation.
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