This indicates a decline of 2.3% (GDP) since July 2018, suggesting economic down-turn in the wake of the re-elected Liberal Government
[1]. Economic and global factors, such as the U.S.-China trade war, the rise in Australia’s housing market, increased unemployment rates of 4% and changing patterns of globalisation in both China and other developing countries are all part of a global trend for adding to such low figures
[2]. It is predicted that Australia could now face a ‘business cycle turn-down’, where businesses will lose value to ward off inflation or at worst ‘financial deficit’ where major financial institutions will decline in functioning. Organisations such as the Reserve Bank of Australia have given strong indication that they will cut rates by 1.5% in June, with a hope to increase household’s disposable income and re-stimulate parts of the economy
[3]. In light of this news, there is much concern about how Australian companies will react, manage to stay afloat and sustain economic growth. From previous business research, it is evident that the techniques for fighting recession have been slightly adjusted in the wake of the global digital economy and re-structured patterns of globalisation. As some of the largest indexes such as Dow Jones Industrial Average (DJIA), S&P, as well as major tech companies, Apple, Amazon and Google make up a large proportion of the technological economy, it is evident that technology is becoming increasingly important for business to fight recession. It is evident to stay afloat, businesses will need to ensure that they are up to date with digital technologies and platforms, without producing deficit to their own companies. It is clear that these digital platforms are beneficial to future company structures, such as increasing job opportunities, investment and operations
[4]. Research into business statistics have shown that when companies employed and retained current technological platforms, they were able to have greater geographic outreach, retain valuable clientele easily, connect with their customer base more readily, serve at a lower cost and avoid expensive IT upgrades at vulnerable times
[5]. Like the technological economy, leadership and management strategy were also deemed as highly important factors in withstanding recession. It is evident the more companies invested in ‘fast-moving teams’ and management strategy, the more likely they were to fight recessive elements. This form of ‘goal-orientated’ management showed that companies were more likely to predict the timing of down-turns, foster greater sensitivity to cutting costs and effectively manage their resources better.
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