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Dear Branding Team,

Calvin has been involved in an intentional visioning/strategic planning process and has implemented several steps toward a vital future. An important component in this effort is communicating not only who we are, but what we aspire to be, in a unified, consistent and compelling way, within the congregation and to the larger community.

The Session has recently contracted with Yellowbox, an organization that helps congregations with 21st century methods and practices of communication. Branding is the process of translating who we are and what we are about into effective messaging and visuals, and is crucial for telling our congregation’s story, effective social media, standing out in the community, and marketing. It is also essential for motivation, unity, and participation within the church body.

Major Steps include:
  1. BRAND AUDIT / DISCOVERY
    Gathering information on what is unique about our church, how people see us and how we want them to see us moving forward.

     
  2. IDENTITY DEVELOPMENT
    Interpreting our church’s characteristics in a visual and verbal way. This typically includes:
    • Logo design
    • Create Key message statements
    • Develop visual identity (fonts, color palette and universal graphic design guidelines)
    • Stationery design (Business card, envelope, letterhead)
    • Social Media branding
    • Church collateral design (e.g., handouts, posters, signage, guest gifts, etc.)

     
  3. BRAND GUIDELINES
    The basic guide for how to properly express our brand: where and how to use the logo, colors, fonts, and just as importantly, how NOT to use them.

     
  4. IMPLEMENTATION
    All print and electronic stationery, brochures, bulletins, handouts, signage, social media, and advertisements will have a consistent look and message.

     

How you are being asked to help? 
Two important ways:


1. The Yellowbox Survey
  • We believe that your opinion matters and it is important that we hear from you in forming our new message and look.
  • Please read this short article about why rebranding is important.
  • Take an online survey (linked below) that is being conducted by Yellowbox. You will need to set aside about 20 minutes. Please use your home computer as you will be asked to upload a few items and this is difficult to do on a smartphone. If you need help or would like to use an office computer, please make an appointment and we will be glad to assist you.
  • Please take the survey by Friday, June 21.
Click Here to Take the Survey

As you take the survey you will find some interesting and challenging questions designed to get us thinking about our congregation, its purpose, who we are trying to reach, etc. And you will see a couple questions about changing our church’s name. No decision has been made on that question, but it is important for us ask what Calvin (a Reformer who lived in the 1500’s; or “who the heck is Calvin?”) Presbyterian (a once strong mainline denomination that may or may not sound inviting) conveys to the community and people we hope to reach in a changing culture.

Because this survey is designed to gather thoughts and impressions, with any and all decisions a ways off, we ask that you practice confidentiality and not share any information or the survey questions with others.



2. We would like you to be on the Steering/Approval Task Force.

s we move through the process over the next 4-5 months, this Task Force will:
  • Work together with Yellowbox to provide feedback, respond to their ideas, and give approval to their final products.
    meet as needed. (While there will be a few times we will need to meet in person, most of the work can be done remotely, using your home/office computer or smartphone and the Basecamp 2 app.)
  • Need to respond quickly. By working remotely and using the app, we are looking for a day or two turnaround.
  • Design ways to communicate with and “sell” the congregation, including the “Brand Reveal” rollout this fall.
  • Meet on June 26, 7:00 pm at the church, to a.) go through the process and make sure we are all on the same page in terms of what we are trying to accomplish, b) be clear about a timeline, c.) decide how we want to make decisions (consensus? vote?), d.) a few specific role assignments, and e.) answer any questions.
We believe this is an important step forward. Thank you for contributing to the survey and you’re your crucial participation on the Steering/Approval Task Force. 

Alex Mason, Communication Director
Pastor Jim Wallace
Calvin's Facebook Page
Calvin's Website
This Week at Calvin Signup
Copyright © 2019 Rise Church (Calvin Presbyterian Church), All rights reserved.


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