This Month's Bourbon Zeppelin Feature Article:
Can the #ABVNetworkCrew Club Change Bourbon?
by Colonel Steve Akley
The ABV Network's Club Successfully Launched on 7/1
Can the club put together by the ABV Network change the bourbon experience for fans as we know it?
Well, the simple answer is, "No... no it cannot."
That being said, I truly believe we have something pretty magical here. I just don't want to overstate what we are doing. Bourbon distilleries may be owned by individuals, corporations and multinational conglomerates, but bourbon itself, that's owned by all of us. The people who drive around to find our favorite bottles, plan vacations and travel around distilleries visits and spend our free time going to bourbon education classes... that's who truly "owns" bourbon. After all, if we stop doing all of these things, it's "goodbye bourbon boom."
As such, we can't say we could change bourbon because bourbon is bigger than an entity like the ABV Network. Even with this in mind, I do think we can enhance the bourbon experience for people with the club we launched on July 1.
The reason for that is, we're tapping into several areas of bourbon that have never truly been mined by anyone else. This is unexplored territory we are finding ourselves in and McNew and I, the people behind the #ABVNetworkCrew Club are having a blast doing this.
The first thing that sets the Club apart from anything else being offered out there is the partnerships offering deals to our members. We have almost 70 partners offering cost savings that is in many cases pretty significant and it's easy to put a pencil to paper (whether really doing so or simply using an app) and start figuring out how much you can save by getting a membership.
The second thing we have going for us is events. At the moment, we're focused on Kentucky and St. Louis, the two places where we have a physical presence at as well as strong membership numbers. We've found distilleries to be very willing to work with us to provide these amazing unique experiences that you simply can't get anywhere else. Barrel naming committees, barbecues with company owners, a homemade lunch at the distillery, involvement in new product development... the offerings thus far have been out of this world if you are a bourbon fan.
The third component already in place is the community we are building through communication and interaction with our members. These casual events allows our group access to us, but we are also committed to communication through email and we have our own Facebook group for members. As a member, you are truly part of a group you can interact with and share bourbon experiences. Your bourbon network will definitely grow as a member of the Club.
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< | | #ABVNetworkCrew Club | Closed group · 54 members | | This group is designed for members of the #ABVNetworkCrew Club to stay up-to-date on the latest events and share their experiences from the club. |
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Click "Join Group" to interact with the Crew on FB
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The future should bring several more cool things to the mix. Once we get our membership numbers up even further, and find a solution to shipping bourbon (they say laws may be changing in Kentucky), we can legally start doing barrel picks that are available to everyone through the mail.
We also have plans to expand our live events to places beyond St. Louis and Kentucky. Ambassadors are needed and these aren't simply titles you add to your social media profiles. We want people to be the onsite coordinators filling in the roles occupied by Steve and McNew at the Kentucky/St. Louis events.
So, while I don't think we can "change bourbon" I do think we can enhance the bourbon experience for members and that's pretty rewarding for McNew and I. If you are interested in learning more, or perhaps becoming a member, please check out our club page at:
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About Colonel Steve Akley
Steve Akley, a Kentucky Colonel, is the company owner of the ABV Network, LLC, as well as an author, podcaster, movie/TV show producer. He has been a bourbon fan (legally) since 1989, but notes that while his family didn't drink very much, when they did, it was a cocktail with bourbon as the base so he's always been around it. He enjoys splitting his time between his home with his family in his beloved hometown of St. Louis and Kentucky, where all of the bourbon fun is. You can reach Steve via social media or the web with everything under the name Steve Akley, or, you can go through the company website at: abvnetwork.com.
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Back when I had a job, we would gauge summer by the big three work holidays of Memorial Day, Independence Day and Labor Day. Even though summer hasn't technically started according to the calendar, we would say it's 1/3 done when Memorial Day was over. Well, we just hit the 2/3 mark with the passing of the 4th of July. Don't miss out on making this a great bourbon summer... get out there and enjoy this final third of the summer and have some fun. AFTER, you read this edition of Bourbon Zeppelin.
We've got a lot of great information as always. The team never stops delivering the best bourbon information and entertaining insight on these virtual pages so enjoy.
Like I always say, I hope you enjoy reading this issue as much as we enjoyed putting it together for you.
Cheers!
Editor-in-Chief of Bourbon Zeppelin, Owner of the ABV Network, Podcast Writer, Producer & On-Air Personality, Filmmaker, Blogger, 30+ Years Bourbon Fan, Bourbon Staff Writer Food & Dining Magazine, Maker's Mark Ambassador (Ambassador #14,903/member since 2000), Four Roses Mellow Moments Club Member (2016), Author of the Best-Selling Cocktail Book Series Bourbon Mixology (Four Volumes, 2015-Present), Apprenticed at a Bourbon Distillery (2016), Completed the Bourbon Trail (2016), Executive Bourbon Steward (2017), Whiskey Warrior Award Winner (May '17), Founding Member Jefferson's Bourbon Ambassador Program (2017), Barrel Selection Committee Member for New Orleans Bourbon Festival (2018), New Orleans Bourbon Festival Legends of Bourbon Committee Member, Bourbons Bistro & Total Wine Barrel Selection Committee Member & Kentucky Colonel (2016).
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