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Nielsen Norman Group

New Articles

User Experience vs. Customer Experience: What’s The Difference?

Customer experience (CX) is a term commonly used to define UX over long periods of time. (5 min. to read)

Why User Interviews Fail

User interviews are often used for the wrong purpose, they’re not planned or analyzed properly, and stakeholders don’t see the value in doing them. (7 min. to read)


New Videos

Paper Prototyping 101

Using paper prototypes is a great way to test a design idea and get usability feedback quickly. You can test whether a layout makes sense to users and make immediate changes if they run into issues. (3 min. video)

Shifting an Engineering Driven Company to Be User Centered

Jakob Nielsen answers the question of how one can transform an organization from being focused on engineering to being focused on customers' needs. (3 min. video)


UX Conference

Full event program describing all full-day UX training courses.

Deadline to save 10% on Boston registration and €150 on Amsterdam registration: this Friday, June 14.


Online Seminars

  • Search and Findability, with Cynthia Wang, Director of Design and Digital Engagement, IBM Corporation (live this Wednesday, June 12)

See list of all online seminars, including on-demand courses.


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