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2019 July Newsletter
Spectrum Analysis - Gold Sponsor for
the FCA Multi-Unit Franchising Summit
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Multi-Unit Summit by Franchise Council Australia

Spectrum Analysis is proud to be the Gold Sponsor of the upcoming Multi-Unit Franchising Summit. Having been a sponsor previously, we anticipate this will again be an excellent day for those senior franchise executives and multi-site franchisees to share the issues that come between them, and look to positive outcomes to assist all parties.

This one-day workshop and networking event will be run by FCA and take place in 3 weeks (the 9th August) in Richmond, Melbourne.

The event details are at the link below. We look forward to seeing you all there!
Event Details

Spectrum Analysis at the Business Growth Expo and Education Conference - GROW  in Melbourne, looking forward to National Franchising Convention 2019 in the Gold Coast in October

Spectrum Analysis just recently exhibited at the Business Growth Expo held in Melbourne. It was great experience for Spectrum's GIS Analyst Nam Pham to gain exposure for the first time at such Franchising Expos.
Nam Pham - GIS Analyst
Anubhav Tewari - Chief Data Scientist
In June, we also sent Melinda and Van to GROW - an education VIC / TAS chapter conference taken place at Haileybury College CBD Campus. Melinda and Van represented Spectrum Analysis to meet up with representatives from schools and other partners in education sector.
Melinda and Van think the conference was a great success with impressive keynote speakers and presenters, covering all aspects like admissions, marketing, fundraising, leadership, alumni and more. For us, it was a great opportunity to talk to schools' representatives to fully understand the schools' main concerns, their working culture and how schools absorb new technology for growth. We are dedicated to learning and sharpening our skills on a regular basis to optimize the data and mapping products we have been developing for schools over the years. 
From left: Lily Gu (Korowa Anglican Girls' School), Melinda Shepherd (Spectrum Analysis Australia), Van Pham (Spectrum Analysis Australia), Sue Ellson - Independent LinkeIn Specialist, Trainer, Writer
Spectrum Analysis will next be exhibiting at the National Franchising Convention in the Gold Coast in October this year.

Look forward to seeing you all there!

Pop Up - Hong Kong style

Peter has recently returned back from his overseas trip. One item he wanted to share is what makes up a Pop Up – Hong Kong style.

The difference to what we see in Australia is they use very large structures, and do NOT inhibit the flow of the area or the traffic in their beautifully designed shopping centres. Peter wanted to share the photo below on a “Pop Up” run by Tod’s in the Landmark Centre in HK. Note the lighting and in the words of the great Dame Edna Everage – “Show them colour and movement”!

How to successfully franchise in Australia

Peter Buckingham has been featured in Global Franchise Magazine online in June 2019, in a feature on "How to successfully franchise in Australia".

Franchising in Australia has become the distribution method of choice for some 1,314 systems and 80,000+ franchised businesses. According to the IBISWorld Franchising in Australia report published in November 2018, the industry:

• Employs around 594,500 people
• Represents $27.4 billion in annual wages
• Is worth an estimated $181.8 billion in revenue

In this feature, Peter discusses the development history of franchises in Australia and of retail franchises in particular, local franchises vs. international franchise presence, processes to enter into Australia, as well as finding franchisees in Australia.
 
To read more, please click on the following link:
Read full article

Fun Quiz of the Month - Mathematics.. Brilliant!!

Actually, this is not going to test your mathematical skills or anything like that. As we are a mathematical and data analysis company, we think you will enjoy this!

This comes from 2 math teachers with a combined total of 70 yrs. experience
It has an indisputable mathematical logic. 
It also made us Laugh Out Loud.
This is a strictly .....  mathematical viewpoint... and it goes like this:

What Makes 100%?

What does it mean to give
MORE than 100%?

Ever wonder about those people who say they are giving more than 100%? We have all been to those meetings where someone wants you to give over 100%.

How about achieving 103%?

What makes up 100% in life?

Here's a little mathematical formula that might help you answer these questions:

If:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Is represented as:
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26.

Then:


H-A-R-D-W-O-R-K
8+1+18+4+23+15+18+11 = 98%


And

K-N-O-W-L-E-D-G-E
11+14+15+23+12+5+4+7+5 = 96%


But ,

A-T-T-I-T-U-D-E
1+20+20+9+20+21+4+5 = 100%


And,

B-U-L-L-S-H-I-T
2+21+12+12+19+8+9+20 = 103%


AND, look how far ass kissing will take you.

A-S-S-K-I-S-S-I-N-G
1+19+19+11+9+19+19+9+14+7 = 118%


So, one can conclude with mathematical certainty, that while Hard work and Knowledge will get you close, and Attitude will get you there.
It's the Bullshit and Ass Kissing that will put you over the top.
Now you know why some people are where they are!

Other published articles

Spectrum Analysis has published a number of articles outlining the different methods and benefits of using a Geo-spatial analysis approach to your business' needs:
- A picture is worth a thousand words
Published in Franchise Review magazine
- How to spot a great franchise
Published in Franchise Buyer
- The five signs of a good location
Published in Franchise Buyer
- Commercial Leasing Benchmarking… doing your homework ensures a better deal
Published in FranchiseED
- Franchisor Gelare found guilty of misrepresentation
Published in Business Franchise Australia and New Zealand
- The development of Finance Franchises
Published in Business Franchise Australia and New Zealand
- The evolution of Territory Planning
Published on BDA Business Development Alliance online
- Failing to plan is Planning to fail!
Published in Business Franchise Australia and New Zealand
- Incorporating science into your Site Selection
Published on Business Franchise Australia and New Zealand
- Territories for B2B businesses
Published in Business Franchise Australia and New Zealand
- Territories for Mobile Franchises… what you need to know (and ask your franchisor)
Published in Business Franchise Australia and New Zealand
- Matching Your Store to the Market
Published on Franchise Law Melbourne
- Will you survive in a mature competitive market?
Published on iFranchise Singapore
- Parliamentary Inquiry into franchising sees Foodco and RFG in the firing line
Published on Inside Franchise Business
- Territory Planning done properly
Published on Peter Buckingham LinkedIn Page
- Once a butcher - always a butcher. Old saying from a great Manager I once had.
Or "What makes a good Manager?"
Published on Peter Buckingham LinkedIn Page
- 15 Steps to Starting a Successful Franchise System
Published on Peter Buckingham LinkedIn Page

 
Follow us on LinkedIn
Spectrum Analysis on LinkedIn
Spectrum Analysis on LinkedIn
Spectrum is trying to offer more information on our industry, and we would like to invite you to Follow Us on LinkedIn. If you have a LinkedIn presence, please click on the following URL, and when you are at our Spectrum Analysis page, please click Follow Us in the right hand corner. Much Appreciated.

Keep Up With Us

LinkedIn
LinkedIn
Website
Website
Sincerely,

Peter Buckingham
Managing Director, Spectrum Analysis Australia
.

Connect with Peter on LinkedIn
Copyright © 2019 Spectrum Analysis Australia Pty Ltd, All rights reserved.


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