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EUCAM collects, exchanges and promotes news and knowledge about the impact of
alcohol marketing and alcohol marketing regulation throughout Europe.
Visit the website of EUCAM: www.eucam.info
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Social media marketing leads to more alcohol consumption, says Australian study
Youths engaging with digital alcohol marketing on social networking sites are likely to drink more frequently at more risky levels, a study has found.
A National Drug Research Institute study found that Australian youths exposed to frequent alcohol marketing on social networking sites such as Facebook, YouTube and Twitter consume 13% to 40% more alcohol compared to their peers not exposed to such messages.
The study was conducted by Monash Addiction Research Centre research fellow Dr Tina Lam, who studied online survey data collected from 301 Australian youths reporting on their drinking behaviours and involvement with alcohol marketing on social networking sites.
“When alcohol marketing such as the wearing of branded merchandise is shared through social media by trusted sources such as their friends, they are less likely to think of it as advertising, and more likely to incorporate pro-alcohol attitudes into their lifestyle,” Dr Lam said.
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Millennials are spending less money on alcohol than previous generations. Now, brands are marketing their booze as 'wellness' drinks in a desperate bid to capture the market.
June 4, 2019
- Millennials spend less money on alcohol than previous generations, according to a Nerdwallet analysis of a 2017 Bureau of Labor Statistics’ Consumer Expenditure Survey.
- In an attempt to win millennials over, some brands are marketing their alcohol as wellness drinks, from “wellness beers” meant for athletes to paleo-friendly and keto-friendly natural wines.
- An artisanal mezcal brand, which calls its alcohol a “clean spirit,” claims one ingredient can regulate mood, act as a natural anti-depressant, and improve overall sexual well-being.
- Visit Business Insider’s homepage for more stories.
Millennials are making many different lifestyle choices than older generations – and alcohol consumption is no exception.
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Heineken honored as a benefactor despite its misconduct in Africa
By Olivier van Beemen, May 30th 2019
The multitude of malpractices recently revealed at Heineken in Africa did not prevent the organization of the Amsterdam Diner from putting the brewer in the spotlight at the annual gala dinner. Remarkable: Heineken is also the main sponsor of the event.
At the annual Amsterdam Diner, brewer (and main sponsor) Heineken received a prize last Saturday for the jury’s contribution to the fight against AIDS, in particular in Africa. A delegation of three African company doctors and the director of Heineken’s medical service received the trophy.
The Amsterdam Diner Award is awarded to an individual or company with “exceptional dedication and commitment to a world without AIDS.” Former laureates include former minister Lilianne Ploumen (Foreign Trade and Development Cooperation) and the Dutch princess Mabel van Oranje. The proceeds of the dinner, organized in the AFAS Live event hall (the former Heineken Music Hall), are intended for the fight against AIDS.
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Why Canada’s marketing talent Is flocking to cannabis brands
‘Green rush’ lures creatives from tobacco, alcohol and even pharma
is the chance to create something utterly new in the Canadian market, so when the federal government declared that on Oct. 17, 2018, the recreational use of cannabis would become legal, it was as though it had announced the start date for the birth of a new industry. And the pull has been gravitational. Senior marketing talent from sectors like alcohol, CPG and advertising agencies have joined the green rush.
David Bigioni was first among them. Formerly vp of sales at Molson Coors, where he spent more than seven years in senior marketing roles, he joined Canopy Growth Corp. in August 2017 as chief commercial officer. Canopy—which has captured almost a third of Canada’s cannabis market, according to Canadian newspaper the Financial Post—distributes medical cannabis to five continents and holds a portfolio of leading brands including Craftgrow, DNA Genetics, DOJA, Maitri, Spectrum Therapeutics, Tokyo Smoke, Tweed and Van der Pop.
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The alcohol industry lobbying practices in France
IOGT International, 30 April 2019
The Association Nationale de Prevention en Alcoologie et Adictiologie (ANPAA) recently released a report on the alcohol industry lobbying practices in France.
The ANPAA, a long-time partner of IOGT International in curbing Big Alcohol interference, reports that at the heart of alcohol industry lobbying initiatives is a strategy to position itself as an “actor of prevention” in the eyes of public authorities so that they can disseminate their own prevention messages, focusing solely on the individual responsibility of consumers. The impact of the environment on consumption (advertising, accessibility, price) is deliberately ignored, as is any proposal for binding alcohol policy measures.
Some of the Summary findings of Big Alcohol lobbying strategies reported by ANPAA
- The President Emmanuel Macron’s disregard for the warning by the Health Minister and promoting wine culture of France.
- Big Alcohol lobby groups Wine Academy of France and Vin & société attacking the stance by the Minister of Health.
- Vin & société’s infiltration into prevention policy making.
- Alcohol industry lobbyists are invited by the Elysée to work in prevention, positioning themselves as “prevention actors”.
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Speakers conference 'Digital Alcohol Marketing in the Spotlight';
Amsterdam, 19 September 2019
*Dr. Hanneke Hendriks, Department of Communication of the VU University of Amsterdam, the Netherlands
*Dr. Nathan Critchlow, Institute for Social Marketing, University of Stirling, Scotland
*Dr. Joris van Hoof and Msc-student Alina Willoh, Department of Communication Science University of Twente the Netherlands
*Dr. Sandra Rados Krnel, National Institute of Public Health, Ljubljana, Slovenia
*Aleksandra Kaczmarek, Policy Manager, EUROCARE Brussels
*Dr. Marie Sletten, Adviser Av-og-til, Oslo, Norway
*Dr. Emmi Kauppila, researcher, University of Helsink, Finland
*Dr. Carina Ferreira-Borges, Programme Manager Alcohol and Ilicit Drugs, WHO, Moscow, Russian Federation
Location:
The conference takes place at the department Communication Science of the University of Amsterdam, room 10.20, building C. Address: Nieuwe Achtergracht 166, 1018 WV Amsterdam.
How to register?
As the number of places for participation is limited, we recommend that you register before July 1 th 2019; the costs for participation are € 75, - Registration and payment can be made via this link.
Organizers:
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EUCAM aims to disseminate impact research on alcohol marketing and encourages the monitoring of alcohol marketing.
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European Centre for Monitoring Alcohol Marketing (EUCAM)
P.O. box 9769 | 3506 GT | Utrecht | The Netherlands
T: +31 (0)30 6565 041 | www.EUCAM.info; @EUCAM1
Visit www.EUCAM.INFO for all recent information about alcohol marketing
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