The Piano Principle: Identify what matters most to you in your life, and then determine what you're willing to sacrifice to ensure it becomes a reality for you.

What Matters Most?

Kevin Guest As we get older, it's only natural for us as human beings to look back on and evaluate our life. We see where we've succeeded and where we may have come up short.

For many of us, as time passes, the notion of what's truly important tends to shift.

Think about what mattered most to you in high school. Likely, it was getting your driver's license or passing a big test or deciding what movie to see on Saturday night.

Each of those events seemed critically important at the time. Your grade on that mid-year algebra exam doesn't seem so important now.

What did you give up in order to accomplish those tasks?

If you're like me, you value and appreciate the time spent with loved ones much more than you did when you were younger. Things may be valuable, but experiences and relationships are priceless.

I regularly ask myself: What am I willing to sacrifice to allow me to spend more time with the people I care about?

Music, as you probably know, is part of my DNA. That's one priority that hasn't changed as I've gotten older and likely never will.

In The Piano Principle, I tell the story of how my parents bought a piano instead of a car so their children could experience and enjoy music in the home. They sacrificed for us.

When my wife and I started our own family, we did the same thing. We sacrificed certain conveniences so we could provide music for our kids. Because that's what mattered most to us.

What matters most to you? And what are you willing to sacrifice in order to achieve it?

Each of us has different priorities. I encourage you to think about The Piano Principle and determine what matters most to you. Then, decide what you're willing to sacrifice in your own life in order to make what's most important to you a reality.

— Kevin

Forward

What I'm Reading: Customer Centricity

Customer Centricity is a book that's resonated with me as we at USANA continue to focus on improving our overall customer experience.

In considering a customer-centric strategy versus a product-centric one, author Peter Fader argues that the approach that focuses on customers first is superior.

I'd love to hear your thoughts and what you're doing within your own organization to help ensure positive customer experiences.

You can read more about the book, and hear my thoughts in a video, by visiting my YouTube channel.

USANA & Spartan U.S. — Where Science & Athleticism Meet

In case you missed the announcement, USANA has joined forces with the world’s leading endurance brand to motivate people to make healthier lifestyle choices as the Official Nutritional Partner of Spartan U.S.

Help Us Reach Our Goal:
1 Million Meals

Proceeds from sales of All the Right Reasons directly benefit the USANA True Health Foundation

When All the Right Reasons became available during the 2018 USANA International Convention, I announced an ambitious goal: To give 1 million meals to hungry children around the world.

As you may know, proceeds from the book directly benefit the USANA True Health Foundation, and each book sold represents 40 meals.

I'm pleased to report that, thanks to you and your generosity, we are well on our way to achieving our goal.

But we still have more to go. More to give. I'm confident with your continued support we can reach our goal of 1 million meals by the 2019 USANA Global Convention.

How to Donate

Here's where to purchase All the Right Reasons and here's how to donate directly to the USANA True Health Foundation.

All the Right Reasons Principles

Thank you for the continued support for All the Right Reasons. As always, I'd love to hear what you think of the book.

Recently I've shared some additional insight into a few of the principles discussed in the book (these are also available on my YouTube channel):

The Hope Diamond Principle: Good things come to those who are prepared.
The Piano Principle: When you really want something, make it happen.
The Ben Franklin Principle: Identify your core values and do all you can to achieve those values in your personal and professional life.
The Dorothy Principle: Simply, nothing is more important than relationships.
The Plato Principle: Surround yourself with good people. Learn from them. Have an open mind. And most importantly, be teachable.