The So What:
- Brands continue to incorporate size-inclusivity into their advertising. The Birchbox advertisement mentioned below does a great job of including multiple large-bodied people. Furthermore, the Ad Age issue for Cannes Lions, an International Festival of Creativity for those working in creative communications, advertising, and related fields, featured a glamorous image of Venus of Willendorf on the red carpet. The Ad Age brief asked creatives to design a “cover image that communicates the power of truthful representation in advertising, creativity or the broader cultural world.” 714 creatives entered the contest, but Ad Age chose this design, which signals that the advertising industry is starting to include size in its diversity and inclusion narrative.
- The Nike Mannequin continues to be a hot topic. After reading multiple articles on this topic, it appears that the overall vibe from journalists and various people who wrote op-eds in the media, is that people are very supportive of this mannequin. There are also a slew of articles in response to Tanya Gold’s article (which I will not share due to the fact that it is solely clickbait).
- I included an article below on the changes that needed to be made on the Bridgnorth Cliff Railway in the UK. As cities begin to see the implications of changing size demographics on their infrastructure, they will need to a) figure out how to update transport and general infrastructure to reflect the size and weight realities and b) understand how to plan accordingly for the future. This provides an opportunity for service providers in design and engineering to create targeted businesses that can help government design strong and size-inclusive transport and public accommodations.
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