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The So What:
  • Brands continue to incorporate size-inclusivity into their advertising. The Birchbox advertisement mentioned below does a great job of including multiple large-bodied people. Furthermore, the Ad Age issue for Cannes Lions, an International Festival of Creativity for those working in creative communications, advertising, and related fields, featured a glamorous image of Venus of Willendorf on the red carpet. The Ad Age brief asked creatives to design a “cover image that communicates the power of truthful representation in advertising, creativity or the broader cultural world.” 714 creatives entered the contest, but Ad Age chose this design, which signals that the advertising industry is starting to include size in its diversity and inclusion narrative.
  • The Nike Mannequin continues to be a hot topic. After reading multiple articles on this topic, it appears that the overall vibe from journalists and various people who wrote op-eds in the media, is that people are very supportive of this mannequin. There are also a slew of articles in response to Tanya Gold’s article (which I will not share due to the fact that it is solely clickbait).
  • I included an article below on the changes that needed to be made on the Bridgnorth Cliff Railway in the UK. As cities begin to see the implications of changing size demographics on their infrastructure, they will need to a) figure out how to update transport and general infrastructure to reflect the size and weight realities and b) understand how to plan accordingly for the future. This provides an opportunity for service providers in design and engineering to create targeted businesses that can help government design strong and size-inclusive transport and public accommodations.
What's the Story?

The latest news in size-related marketing and product development and its implications.

“Dolce & Gabbana Becomes First Luxury Fashion House to Extend Sizing to UK 22.”
https://www.independent.co.uk/life-style/fashion/dolce-gabbana-size-range-extend-uk-22-womens-clothing-a8958636.html

"YouTuber Nabela Noor Just Launched A Size-Inclusive Brand That Goes Up to 4X."
https://www.bustle.com/p/youtuber-nabela-noor-just-launched-a-size-inclusive-brand-you-have-to-see-the-size-chart-18006992 

Apparel Lifestyle Brand Baby Phat is Launching a Summer Capsule Collection with Forever 21; The Collection is Available in Sizes S – 3X (Though It Appears Not All Items May Be Available in Plus Sizes).
https://www.teenvogue.com/story/baby-phat-forever-21-collection

"Meet Kitty and Vibe, The Inclusive Swimwear Brand Creating New Sizing Metric For All Booties."
https://www.teenvogue.com/story/kitty-and-vibe-inclusive-swimwear-new-sizing-metric 

"This New Sustainable Plus-Size Fashion Line is All About Versatility."
https://www.instyle.com/fashion/hours-plus-size-fashion-sustainable-line  

The Vibe:

Social listening and different perspectives on size-related topics.

"Plus-Size Mannequins Reveal our Warped Perception of 'Normal.'"
https://www.cnn.com/2019/06/17/opinions/nike-new-mannequins-thomas/index.html 

“Why an Ancient Venus Figure is Our Cannes Cover Girl.”
https://adage.com/article/special-report-cannes-lions/why-ancient-venus-figure-our-cannes-cover-girl/2177616

"The Body Shaming Of Inanimate Objects Illustrates The True ‘Larger Problem’ In Society."
https://hellobeautiful.com/3028506/the-body-shaming-of-inanimate-objects-illustrates-the-true-larger-problem-in-society/ 

"Swimsuit Brand Summersalt Launches “Every Body is a Beach Body” Campaign." 
https://people.com/style/summersalt-beach-body-campaign/

"Criticism Of Nike's Plus-Size Mannequins Is Just The Latest Reminder Of Skinny Privilege."
https://www.romper.com/p/criticism-of-nikes-plus-size-mannequins-is-just-the-latest-reminder-of-skinny-privilege-9338456 

"Xposé host Nadine Reid becomes First Plus-Size Woman of Colour to Cover an Irish Fashion Magazine."
https://www.independent.ie/style/celebrity/celebrity-news/xpos-host-nadine-reid-becomes-first-plussize-woman-of-colour-to-cover-an-irish-fashion-magazine-38216041.html 

"The Revitalized ‘Project Runway’ Has Finally Taken a Stand For Body Inclusivity & Diversity."
https://stylecaster.com/project-runway-season-17-finale-body-inclusivity-diversity/ 

"Birchbox Campaign Positions Brand for Inclusive Self-Care Push."
https://www.marketingdive.com/news/birchbox-campaign-positions-brand-for-inclusive-self-care-push/556707/

Global Outlook:

Size-related product, marketing and policy news from around the world.
About The Visible Collective:
The Visible Collective is a market research and strategic consulting firm. We advise companies on product development, marketing, and new business development to better serve the 71% of Americans labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).
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