The Soulheart Digital Marketing Review

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July 2019

Hi friends,

Thanks for being a part of the Soulheart family.

In the August 2019 edition of the Soulheart DMR, we're going to be talking about Storytelling. Storytelling might seem a bit out of place initially when we consider that this newsletter centers around digital marketing. But, in reality, everything in marketing comes down to a single thing:

A Story.

This story tells us two things.

1. What conflict is your company solving?
2. How can your customers partake in its resolution?

We'll dive into the creation of your brand's story and how you can use it to maximize your impact in this month's Soulheart DMR.

In this issue, we feature:

► A reflection by Soulheart Founder & CEO Joshua Brown
► Interviews with the team featured on the blog
► 3 digital marketing tips
► A spotlight on a charity we admire
► The free August monthly download

Thanks for sharing this journey with us!

- The Soulheart team

A Reflection from Soulheart's Founder & CEO

Years ago, I bought my first iPhone and quickly realized the power of having a camera in the palm of your hand at all times to capture the moments you encounter on your daily journey. And thus began my own journey into photography.

What I didn't realize then (but completely do now) is I am not the most talented photographer, but I have an eye for design and an eye for moments. And when you learn how to capture those, you'll be able to tell a stronger, more engaging story.

If you have a brand, work with a brand, or are building your own brand... never forget about the power of storytelling in all its forms. Words. Visuals. Colors. Typography. Spacing. It's a true art to craft a narrative that triggers people to sign up, join, buy, belong, or subscribe.

Our world is vibrant and diverse and filled with beauty. Be sure to appreciate it. Soak it in. And use it as a reminder to always be telling the story that is going to grab the most attention and make the biggest impact.

- Joshua Brown

Interviews with the Team

In our 5 Essential Elements of a Successful Web Strategy series, we sat down with some of Soulheart's core members to learn about their work and what makes them tick.

The result was some great insight into how Soulheart handles production in each area of interest PLUS you get a glimpse into the heart behind all of our work. Check them out!

►Joshua Brown on Social Media Marketing
►Timothy Jennings on SEO
►Jaeda Rohner on Design
►Olivia Davis on Content

Follow us on Instagram and you'll be sure to never miss a post!

Digital Marketing Tips

Apply these three tips and start building a stronger brand in record time.

1. Have both Consistency and Communication. If you don’t have these two traits, then you’ll lose. One is a mindset and the other is practical...and every successful business owner I know does them both well.

2. Hiring great people but putting them onto jobs without the right structure and resources to set them up for success can be a huge hindrance to growth. Always provide great structure and resources.

3. A bunch of people ask two questions: How do we grow sales? How do we increase donations? It’s simple: Give people your attention and ask. If you need donations, there’s one more step: Show them their impact.

Nonprofit Spotlight: The YMCA of Greater Montgomery

The YMCA of Greater Montgomery is dedicated to improving the community of Montgomery, Alabama through youth development, healthy living, and social responsibility. They offer a wide variety of programs and services that help them nurture the potential of kids, help people live healthier, and support neighbors who need them the most.

They have three areas of focus:

►Youth Development: Nurturing the potential of every child and teen.
►Healthy Living: Improving the nation’s health and well-being
►Social Responsibility: Giving back and providing support to our neighbors.

They rely on donations from people around the United States. If you'd like to partner with them in their mission, we encourage you to learn more about their organization and consider donating!

Each month, The Soulheart Digital Marketing Review highlights an organization that exists primarily to help other people. We receive no compensation -- we're simply inspired by the good things that many organizations are doing and want to cheer them on!

Know of an organization that's doing good in the world? Let us know and we might feature it in our next newsletter!

Monthly Download: Become a Storyteller

This month's free download is a brand new ebook that teaches you how to use storytelling when you're marketing your products.

We use the same formula for creating a story that novelists use - and the result is a compelling and interesting narrative that will connect with your future customers while also establishing their trust.

Download

The thing is, nobody is going to build it for you. Nobody is going to hold your hand to help you. And people will always fail you. So you get up and you grind. All day, every day (with one day of full rest) in order to build the dream that God has laid on your heart.

- Joshua Brown, Founder & CEO @ Soulheart

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