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Paul Rabil is proudly fluent in the languages of lacrosse, startup life, and therapy, and on a chilly January morning in Connecticut he is speaking all three at once. Rabil sits at a table at NBC Sports headquarters, in a conference room named after the Torino Olympics, imploring about a dozen dudes—TV executives, content farmers, a fellow niche athlete, a consultant or two—to avoid operating “from a defensive position” now and in the future. His laptop is open, and a custom Bitmoji sticker of himself on the back of it waves a little lacrosse stick triumphantly toward everyone else in the room. “The defensive position,” repeats Rabil, “is, like: What about the 1 percent of rabid lacrosse fans? Are they going to get ticked off?”
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