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M&M report

Office of Public Affairs Bimonthly measurements and metrics

May-June 2019

Big Story: BBC podcast on Apollo 11 anniversary
Big Story: Warning: Don’t mess with Martians
Big StoryWhy are some parents shun vaccines

Media Highlights

BBC podcast on Apollo 11 anniversary

For the 50th anniversary of the Apollo 11 moon mission, BBC World Service invited a live audience to the Baker Institute to record of a panel discussion on the first lunar landing. The program will air around the world as the final episode of the BBC series “13 Minutes to the Moon.”

https://bbc.in/2W1bqsc

Warning: Don’t mess with Martians

Rice biologist Scott Solomon offered the BBC’s CrowdScience program his thoughts on what may influence the evolution of future humans. Another interview with Inverse on how humans might evolve after they colonize Mars produced the most provocative headline of any Rice research this year: “Near-Sighted Kids of Martian Colonists Could Find Sex With Earth-Humans Deadly.” Solomon has been cited by more than 1,600 media outlets in the last two months.

https://www.inverse.com/article/55900-mars-city-near-sighted-offspring-could-find-sex-with-earth-humans-deadly

Why some parents shun vaccines

Dr. Peter Hotez, a Rice adjunct professor of bioengineering and fellow at the Baker Institute, has become one of the nation’s most outspoken critics of the “anti-vax” movement and an indispensable resource for journalists seeking comment on this growing threat to public health. His latest interview on the subject with the BBC program “The Real Story” aired on more than 1,300 radio stations around the world.

https://www.bbc.co.uk/programmes/w3csydd0

For a list of May and June media stars, please see the last section of this report. 

Government Relations

Government Relations heats up as summer begins

In May and June, Government Relations’ activity level remained high with two visits from senior Department of Defense (DOD) research offices. Bindu Nair, acting director of the DOD’s Basic Research Office, toured campus and met with Rice’s Vannevar Bush Faculty Fellows and Vice Provost for Research Yousif Shamoo. Phil Perconti, director of the Army Research Laboratory, also visited campus to meet with research faculty and discuss research partnerships.
 
In mid-June, Government Relations supported Alumni Relations’ annual networking reception for summer interns and alumni in Washington, D.C. We assisted Caroline Levander, vice president for global and digital strategy, as she prepared to discuss higher education innovation with staff from Texas’ congressional delegation members during an event on Capitol Hill.
 
Government Relations worked the halls of the Texas Capitol until late May and worked closely with our coalition partners and higher education association to advance the cause for Rice’s priorities. The team was successful on many fronts, including renewal of the Cancer Prevention and Research Institute of Texas on the November ballot, increased funding for the Texas Equalization Grant program, changing the law to encourage more pay for success contracts in Texas and both funding and encouraging the adoption of more open educational resources for Texas students.

University Relations

University Relations celebrates Rice and NASA

Summer 2019 marks the 50th anniversary of the Apollo 11 moon landing and the 60th anniversary of Rice’s long and beneficial collaboration with NASA. Public Affairs and the University Relations team have been working hard to ensure that the university receives appropriate recognition for its leading role in the race for space.
On the anniversary of the first human flight in space, a plaque commemorating President John F. Kennedy’s 1962 Rice Stadium speech was dedicated on campus by NASA Administrator Jim Bridenstine ’98. Bridenstine also gave a public lecture for the Rice Space Institute and participated in a student-led space industry symposium.

In May, Rice Stadium was the site of a NASA video shoot that linked Kennedy’s speech to the 50th anniversary of the Apollo program, which also provided a reunion opportunity for many of the former NASA employees who helped achieve the goal of landing men on the moon by the end of that decade. NASA’s video will be released in late July as part of the Apollo 11 moon landing anniversary but, until then, you can access a behind-the-scenes video by Rice videographer Brandon Martin.
 
Public Affairs and Rice Athletics will cap off the summer by participating in the city’s official celebration of the Apollo 11 moon landing at Discovery Green July 20. Rice will host an informational booth highlighting the university’s long history with NASA. The main stage attraction will feature a public conversation with Douglas Brinkley, the Katherine Tsanoff Brown Professor in Humanities, about his new book, “American Moonshot.” Finally, Rice Athletics will promote the Sept. 14 “Why does Rice play Texas?” football game.
Following the event, the backdrop for Rice’s booth will be reused in Rice Stadium during the 2019 football season. Another booth element — a backdrop that enables visitors to take their photo “in Rice Stadium” alongside Kennedy as he delivers his historic speech — will become part of Public Affairs’ “The Rice Stuff” exhibit in Fondren Library.

Creative Services

Commencement poster

To honor the Class of 2019, Creative Services produced a poster featuring a photo of the Sallyport taken by university photographer Tommy LaVergne. The poster and a letter from President David Leebron were placed in the graduates’ diploma tubes at commencement.
Classical and European Studies brochures

Creative Services designed and edited a series of brochures to highlight four programs offered by the Department of Classical and European Studies. The series was produced for on-campus distribution to increase student awareness of the department’s programs.
Rice Magazine redesign launch

The spring 2019 issue of Rice Magazine debuted the publication’s new design and featured stories about creativity. The cover shows Natasha Bowdoin, an assistant professor in Visual and Dramatic Arts, with her site-specific installation titled “Sideways to the Sun.”

Multicultural Community Relations

Welcoming new alumni

Multicultural Community Relations (MCR) helped organize two receptions to welcome new alumni into the fold. The Association of Rice University Black Alumni held a reception for members of the Black Student Association May 9. The Society of Latino Alumni of Rice and the Hispanic Association for Cultural Enrichment at Rice hosted the sarape stole distribution ceremony May 10. At each event, more than 150 parents, Rice faculty, alumni and staff assembled to celebrate the accomplishments of recent graduates.
Rice community reads at Blackshear Elementary

MCR and members of the Rice community participated in a summer literacy project for the second graders at Blackshear Elementary. The students received a backpack filled with new books and literacy activities from HISD to encourage summer reading. Twenty-six Rice staff members, alumni and students paired with groups of Blackshear students to help them read their new books.
The art of writing well

In partnership with MCR, the Texas Diversity Council hosted its ninth annual college readiness program. In June, about 60 high school students spent an intense week learning about college admission and financial aid. Students also attended workshops on how to write college admission essays. Corporate volunteers and instructors contributed to making this year’s project a success.
Education is the key to success

In May, MCR hosted the final meeting of the K-12 Outreach Council with three speakers who presented information about how to help the communities of Houston. The presenters were Leticia Velazquez, director of operations, Tapia Center; Tom Monaghan, executive director, Houston A+ Challenge; and William Edmond II, assistant director, Rice Multicultural Affairs and sponsor of the Rice Black Male Leadership Initiative. They talked about an elementary school mentoring project, an educational STEM summer camp and an organization that provides community support for public schools.

Marketing and Digital Communications

The 'interwebs' dashboard

Social Media

Engagements
This reflects the number of interactions (likes, shares, comments, clicks, etc.) on a post for May and June: 
662,903

Impressions
This reflects the number of times the content was seen by others in May and June: 
2,852,473

Followers
This reflects the number of people who follow Rice on all social platforms:
214,860

In May and June, Rice social media channels received more than 2 million impressions and more than 600,000 engagements.

Twitter’s top post was a video of baby owls on campus. The video was viewed more than 13,000 times. Another high-performing post with more than 2,000 engagements was a collection of photos showing Rice-inspired duct tape art made by a recent graduate.

The video of baby owls on campus was also Facebook’s top post. The video reached more than 78,000 people and was viewed more than 34,000 times. The commencement video also had more than 3,000 engagements.

LinkedIn’s top post was a research video about studying ancient ice, which was viewed 4,400 times. The commencement video also performed well in this channel with 5,779 views.

Instagram’s top post was a photo series of the baby owls, which received 28,334 impressions. A photo of Lovett Hall at sunset received more than 2,500 engagements.

Rice.edu

The hero slider received 4,734 clicks in May and June.

The most-clicked slider — 1,208 total — was the video of organ bioprinting. The second most-clicked slider linked to the Unconventional Students at Rice story featuring the Tohme triplets with 925 clicks.

Updated rice.edu and brand websites

In late June, the web development team launched the new brand.rice.edu website and relaunched rice.edu.
 
All of the brand standards are now housed in a modern website with refreshed elements that better reflect current print and website design. The website will allow the Rice community to better represent the university through its visual identity in the form of a revamped and extended color palette, downloadable logo lockups and other helpful usage guidelines to enhance the brand.

The updated rice.edu site was designed for mobility and modularity with a clean, contemporary design that reflects the essence of the university’s refreshed brand. The Public Affairs and Information Technology offices are partnering to distribute and migrate more than 320 Rice websites from Drupal 7 to Drupal 8 over the next year, and have transitioned to a cloud-based hosting service, Acquia.

The two websites are the precursor to redeveloping all the sites across the rice.edu domain and will become the general theme that drives Rice’s web development for years to come. Beyond the clean design, the new theme features a multilevel, highly visual and accessible menu system, modular components (news grid, stories grid, videos, stylized headers and callouts) that can be repurposed to meet the needs of individual schools, departments, centers and other groups across the rice.edu space.
The Google Analytics data below reflects rice.edu’s relaunch from June 28 to July 8. The site received more than 85,000 page views, and visitors spent an average time of 4 minutes on the page. With a 41% bounce rate, the new site is off to a good start and potentially will net more than 4 million page views by this time next year.

Media Stars

Mark Jones is May and June media star
 
Mark Jones, the Joseph D. Jamail Chair in Latin American Studies, professor of political science, fellow in political science at Rice’s Baker Institute for Public Policy and fellow at Rice’s Kinder Institute for Urban Research, had the highest number of media mentions — 3,487 — during May and June, mainly for comments about immigration. Below are members of the Rice community who were mentioned in the media 10 or more times during May and June.
 
Mark Jones 3,487
Scott Solomon 1,645
Vivian Ho 1,576
Kenneth Medlock 1,497
Peter Hotez 1,373
Douglas Brinkley 973
Jordan Miller 637
Utpal Dholakia 258
Katharine Neill Harris 227
Dan Wallach 199
Trei Cruz 189
Stephen Klineberg 153
Matt Canterino 152
Joe Karlgaard 103
James Tour 83
Jacob Robinson 69
Tony Payan 68
Tina Langley 60
Gabriel Collins 57
Jim Krane 56
Matteo Pasquali 49
Peter Rodriguez 43
Jun Lou 42
Antonios Mikos 42
Seth Huston 41
Andrew Dunlap 39
Brent Smith 36
Pulickel Ajayan 35
Ed Emmett 35
Phil Bedient 34
Pratiksha Dongare 33
Zoran Perunovic 33
David Leebron 32
Alessandro Alabastri 31
Hannah Jackson 31
Oara Neumann 31
Justin Cronin 30
Christopher Johns-Krull 30
David Medina 30
Shaurey Vetsa 30
Kaitlyn Xiong 30
Adrian Duhalt 29
Naomi Halas 27
Laurence Yeung 27
Tomasz Tkaczyk 26
Yingying Xu 23
Max Besbris 22
Francisco Monaldi 22
Joyce Beebe 20
Kristian Coates Ulrichsen 19
Gang Bao 18
Jason Guo 17
Stephan Link 17
Paul Engel 16
Edison Liang 16
David Alexander 15
Garrett Gayle 15
Kelly Weinersmith 15
Andrew Barron 14
M.M. Rahman 14
Duane Windsor 14
Tony Brown 13
Nitant Gupta 12
Elizabeth Vann 12
Linda Welzenbach 12
Mike Bloomgren 11
Michaela Haet 11
Pavan Raja 11
Boris Yakobson 11
Daniel Cohan 10
Bagrat Grigoryan 10
Erica Ogwumike 10
Justin Tang 10
Allison Thacker 10
The chart below shows Rice’s media mentions since 2007. The red column reflects the number of Rice media mentions so far this year as of June 30.
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