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Real Life Is Surprisingly Brilliant

Hello <<First Name>>,

Real life matters.

"What's real about your life today, Paul?"
"This is a bleeding rush, a race against time, a deadline I can't afford to miss."
"What's the fuss? We're all up against the clock. That's real life."
"It's all right for you, Roger. You're the most organised person in the room. I have to get this done."
"That's life."
"Smarmy bast..."

Today it's all about the power of real life.

Please remember you can turn real life to your advantage.

You are in good company.

Paul (& Roger & Anne)

Stars of the Show

How do you make an advert that emphasises safety ratings without being boring?

Our [GAB*] Tip

Real life is great—real situations that remind people. Feature the drama of "real" credible people with "true" impulses. That's how you make your offering irresistible.

The Subaru Way:
This is not an advert;
this is real life.
This has happened to you;
this is true to life.
You recognise yourself;
the story of your life.
There's a child in you;
we put a smile on your face
when the going gets tough.

*Genuinely Attractive Business

Podcasting Gets People to Really
Know, Love & Trust You

"Podcasting is the best way I have found to build the know, like, and trust factors online across a broad audience.

"What better way can you think of to get people whom you don’t know to know you, like you, and trust you, than to get your voice into their heads during some of the most intimate moments of their days? This is the unfair advantage of connection that podcasts possess."

[Jerod Morris]

3 number of relevant podcasts:

(1) Wing Night - discussion among friends about various topics in culture.
(2) How to Own the Room - where inspirational woman learn the secrets of brilliant speaking.
(3) WTS 184: Super Splits & Giggles - two Dublin guys.

We (Roger & Paul) make Business Jazz weekly:
Here's the latest episode: Why Socks and Shoes Are Critical to Your Business

Roger draws a cartoon for each episode. It invites people to listen:

Past Work—Fota Island Adventure Video

Fota Island Adventure is a place where you can build character while you listen and shout. It's where you can grow by having fun. Corporate teams bond by shooting arrows at each other. It's where adventure brings meaningful results to individuals and businesses.

"It was a pleasure to work with Roger. His attention to detail and professionalism is second to none. Because he listened and understood our requirements, he got it right first time. As a result, editing took nano seconds. I would highly recommend Show & Tell to everyone." — Derek Binchy, Managing Director, Fota Island Adventure

The Next Step

Last week we said, "Maybe you have a different way of thinking".
That could mean anything. That could repel you, or it might put into words exactly what you think. It might even show you we understand each other.

That's what's so real about our connection here.

It matters a lot more than we can tell, and put into words.

Maybe, as Thomas Jefferson said, we can say something like this:
“We hold these truths to be self-evident ...”

Thank you very much for reading this little email. We are here for you.

Have a [GAB] week,

Paul (and Anne and Roger)

"SHOW and TELL in a way that your audience can SEE and HEAR"