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Playlists have always been popular in the music world. Whether labelled as mixtapes or introduced to you through NOW! CDs, a collection of songs put together by someone for others to consume has always been a great way of discovering new music and sharing your favourite artists.
However, since the launch of popular streaming site Spotify in 2008, playlists have become an integral part of getting new music both discovered and shared. Later followed by the likes of Deezer, Tidal and Apple Music, streaming services have built an ever-lasting formula with specialised curated playlists which continues to enable them to stay up to date with the latest releases.
The rise in the number of subscribers following these curated playlists has seen a dramatic rise in the last few years. Artists, labels, management and even PR teams all want to secure placement on influential playlists, with the hope that the music they're making or promoting is not only heard by a larger audience, but also integrated into people's daily lives.
But it's not that easy to get playlisted by key curators. Here's a guide on what you can do to ensure that your music is seen by the key industry players...
This is part 19 from our Outsight Report series, made for our valued industry contacts.
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