DYK? There’s Still Time to Apply for RTO7 Programs
As you may already know, there have been some funding changes to the RTOs across Ontario since last fall’s provincial election. RTO7 is pleased to announce that, despite changes to our funding, we are able to continue our Partnership and Implementation Programs. Even better news, applications are still being accepted as funds are still available!
Partnership Programs
Take advantage now of available funding through RTO7’s many Partnership Programs. Applications are still open for all programs - be sure to submit your application as soon as possible, even if your projects are scheduled for later this year. It’s an effective and economical way to leverage your business dollars by partnering them with RTO7’s for an increased budget on a variety of projects, including digital marketing, storytelling, video and image creation.
Note that applications are accepted on an ongoing basis until all funds are allocated.
Partnership Program Funding Highlights
The Video/Image Development Program is one of our programs that is especially great value when added to your investment:
- RTO7 pays for 2/3 of the cost of your video or imagery shoot
- Your video/images are then promoted through our BruceGreySimcoe social media advertising campaign that year (if completed on time) and the next year, and likely the next year (at no cost to you)!
The Video/Image Advertising Program is another terrific deal when added to your investment:
- RTO7 pays 50% of the cost to use the images or video you’ve developed in a paid social media campaign (or you can use your own images/video)
- Depending on the situation, we may even be able to leverage some funds from the Festival Implementation Program and/or the Tourism Implementation Program to add to your social media campaign
For more information on the program and to apply, visit the Partnership Program Page or email partnerships@rto7.ca.
Implementation Programs
There is still time to apply for our Implementation Programs!
RTO7 has two funding programs for stakeholders to help develop or promote festivals or new product offerings.
The Festival Implementation Program (FIP) is great for regional or emerging festivals who want to:
a. Attract a new audience
b. Increase the sustainability of the festival
c. Increase the quality of the event
Festival organizers must demonstrate how they have invested $1,000 - $2,500 in the festival to achieve one of the three items listed above to be eligible for $1,000-$2,500 in social media ads from RTO7. Applications will be accepted on an ongoing basis until January 31, 2020 or until the program is full. Applications must be made six weeks before the festival.
Full details and application are available on the Festival Implementation Program page.
The Tourism Implementation Program is designed for stakeholders who have invested in a new capital asset in their operation to:
a. Increase sustainability
b. Reduce seasonality
c. Increase visitor spending and/or length of stay
d. Expand to or develop a new target market
RTO7 will support a digital marketing campaign of $1,000-$2,500 to promote the stakeholder’s investment. Applications will be accepted on an ongoing basis until January 31, 2020 or until the program is full.
Full details and application are available on the Tourism Implementation Program page.
The Experience Implementation Program offers coaching, tools/templates and funding to help get new experiences off the ground and into the market place. Applications are being accepted on an ongoing basis until December 31, 2019 or until the program is full.
Full program details and application are available on the Experience Implementation Program page.
More RTO7 Programs
There are other programs we offer, too, to assist you in running your tourism business. Check them out below:
What’s New
- BruceGreySimcoe Spring/Summer/Fall 2019 Facebook/Instagram Partner Video Campaign
Now in its third summer, this BGS campaign kicked off on June 28, 2019 and features videos created through our partnership programs. The campaign is funded by RTO7 and features just over 100 videos. Watch for them on Facebook and Instagram.
- BruceGreySimcoe Spring/Summer/Fall 2019 Facebook/Instagram Partner Image Campaign (new for 2019)
Due to the success of our Partner Video Campaign, 2019 marks the inaugural Partner Image campaign, featuring five partners who participated in the imagery partnership program last year. Again, this is funded by RTO7. The carousel ads will appear on Facebook and Instagram.
- Bruce County “Spark” Program: Mentorships and Grants
RTO7 is working in partnership with Bruce County, Bruce Power, Northern Bruce Peninsula and South Bruce Peninsula to bring the Ontario Tourism Innovation Lab’s “Spark” Program to tourism businesses on the Bruce Peninsula.
- Destination Ontario 2019 Marketing Opportunities
Destination Ontario has a variety of marketing opportunities available for tourism stakeholders.
- Tourism Industry Events
Check out our events calendar on RTO7.ca
Reminders
Take advantage of the FREE promotional opportunities available through RTO7 and the BruceGreySimcoe.com website. Take note that Festivals and Events are regularly featured in our digital marketing campaigns – you add your info and RTO7 pays for the advertising.
Have You:
- Added/updated your operator listing on BruceGreySimcoe.com?
- Added your festival or event to the Festivals and Events listing on BruceGreySimcoe.com?
- Added your special offer, package and/or promotion to the Promotions page on BruceGreySimcoe.com? (Note: must have a completed operator listing to add offers)
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