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LTO Links
Issue #157 | July 12, 2019
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2020 Democratic Presidential Candidates Rethink Their Ad-Tech Approach
AdWeek.com
"Democratic presidential candidates Elizabeth Warren and Pete Buttigieg are both recruiting ad-tech specialists to manage their online marketing campaigns, according to online job listings."
"This kind of in-housing could also stem from the literal glut of Democratic candidates vying for a seat in the White House this election cycle.
"'It creates the practical problem that there’s more candidates than there are good agencies on the Democratic side,' said Teddy Goff, the digital director of Obama’s 2012 campaign and the co-founder of the New York/DC-based agency Precision Strategies. 'So for that reason alone, candidates might have to in-house things that they’d otherwise hire an agency for, because they might be spoken for in an exclusive contract with one of the other 20-or-so candidates on the field.'"
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Elizabeth Warren shuns conventional wisdom for a new kind of campaign
Politico.com
"And now, the campaign told POLITICO that it is shunning the typical model for producing campaign ads, in which outside firms are hired and paid often hefty commissions for their work. Instead, Warren's campaign is producing TV, digital and other media content itself, as well as placing its digital ad buys internally."
6 Things I Wish All Candidates Understood About Online Campaigning
BestPracticeDigital.com
"Nobody is expecting you to be a digital campaign expert, but we do want you to listen to people who know what they’re talking about and set the right priorities for your own campaign."
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How to organize a massive number of distributed events
Medium.com
"Running a distributed offline mobilization has three phases: finding local event hosts, recruiting your supporters and the public to attend, and then following up after the events happens."
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Progressive non-profit ACRONYM to invest $1M in local media effort
Axios.com
"It's the latest effort made by the progressive community to counter the rise of conservative media voices that it feels is filling the void of dying local news outlets."
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The Little Problem with Tom Steyer’s Big Email List
ePolitics.com
"One potential strength noted in the coverage of Steyer’s announcement? An email list including some 8.3 million addresses accumulated by his 'Need to Impeach' campaign. Eight million supporters is a lot, but let’s think about their real value to a presidential campaign."
Bad News About Those Constant Campaign Emails—They Work
WSJ.com
"One unfortunate side effect of a race bursting with two dozen Democrats seeking to challenge President Trump is the spam-level volume of fundraising email it has produced. Since April 1, candidates have sent a combined 1,730 messages, more than 19 a day, to supporters, according to a collection of presidential campaign emails maintained by The Wall Street Journal."
What Email Metrics Should You Optimize For?
LearnTestOptimize.com
"The click through rate – how many people who click and email after opening it – is now the leading indicator of whether your email will be delivered and avoid the promotions tab or spam folder."
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Trump, RNC leverage digital dominance to raise unprecedented $105M
OpenSecrets.org
"The Trump campaign said it invested $35 million in digital and email prospecting efforts, expanding on its already-extensive list of supporters from which the campaign — and others in the Republican party — can continually solicit for campaign contributions."
GOP at war over fundraising
Politico.com
"The Republican National Committee is threatening to withhold support from party candidates who refuse to use WinRed, the party’s newly established online fundraising tool. And the RNC, along with the party’s Senate and gubernatorial campaign arms, are threatening legal action against a rival donation vehicle."
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Politicians Don't Trust Facebook—Unless They're Campaigning
Wired.com
"Over the past two months, I surveyed the official campaign websites of 535 US politicians. As of June 14, 81 sitting US senators, including Brown and Hawley, have Facebook tracking pixels embedded somewhere on their campaign websites; 31 of them send exact donation amounts. As of last Friday, at least 176 members of the House of Representatives also have the Facebook pixel on their campaign homepages. And almost every 2020 presidential candidate uses this kind of tracker, too, including President Donald Trump."
Trump’s ‘Social Media Summit’: All the President’s Memes
NYTimes.com
"In the past, politicians have kept their internet fandoms at arm’s length. But as amateur media proves more effective at engaging voters online than slick, overproduced campaign ads, these efforts are increasingly being solicited by the candidates themselves."
Axios-NewsWhip 2020 attention tracker: The might of right-wing media
Axios.com
"Over the past two weeks, most of the stories about the candidates leading our tracker that generated the most interactions on Twitter (retweets and likes) and Facebook (reactions, comments and shares) came from conservative sites"
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Too Many Democrats? Or Maybe Just Enough to Create the Next Political Tech Revolution
CampaignsAndElections.com
"Another likely outcome of the crowded presidential space: new technology startups incubated in the heat of the political season. The Democratic political tech world abounds with companies built around the inventions and experience of digital teams formed to put someone in the White House."
Iowa, Nevada to launch caucus voting by phone for 2020
APNews.com
"The tele-caucus systems, the result of a mandate from the Democratic National Committee, are aimed at opening the local-level political gatherings to more people, especially evening shift-workers and people with disabilities, whom critics of the caucuses have long said are blocked from the process."
Hong Kong’s protesters put AirDrop to ingenious use to breach China’s Firewall
QZ.com
"Hong Kong’s protesters have therefore turned to Apple’s AirDrop feature to get their message across to their mainland Chinese compatriots. That the messages are written in simplified Chinese—Hong Kongers use traditional Chinese—confirm that the intended audience is Chinese tourists."
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Animoto
Animoto.com
"Video making, made easy. Create impressive videos in minutes with Animoto’s drag-and-drop video maker. No video editing experience necessary."
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