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The So What:


One of the key size-related events that occured last week was the decision by the Washington Supreme Court that “obesity is a protected class under state anti-discrimination law.” According to the court, “obesity does not have to be caused by a separate physiological disorder or condition because obesity itself is a physiological disorder or condition under the statute.” This decision could dramatically impact employment practices in Washington, and the article below does a clear job of laying out some of those implications.
https://www.jdsupra.com/legalnews/obesity-a-new-protected-class-in-67483/  

I also wanted to elevate this op-ed from Layla Moran, a Member of Parliament for Oxford West and Abingdon in the UK. Ms. Moran calls out the “heartless reporting and hurtful language” that is framing much of the obesity debate.
https://www.theguardian.com/commentisfree/2019/jul/11/poisonous-debate-obesity-reporting-language
What's the Story?

The latest news in size-related marketing and product development and its implications.

"American Eagle's Curvy Jean Line Goes Up To A Size 24 For The First Time Ever."
https://www.bustle.com/p/american-eagles-curvy-jean-line-goes-up-to-a-size-24-for-the-first-time-ever-18193020  


"Universal Standard Opens a First-of-its-kind Retail Concept in Belltown."
https://www.seattlemag.com/shopping/universal-standard-opens-first-its-kind-retail-concept-belltown  


"Global Fashion Retailer PrettyLittleThing Is Hedging Bets On Size Inclusivity."
https://www.forbes.com/sites/karineldor/2019/07/15/global-fashion-retailer-prettylittlething-is-hedging-bets-on-size-inclusivity/#2f3ca7f34629 


"Curve Project Readies to Disrupt Plus-Size Market."
https://www.ragtrader.com.au/news/curve-project-readies-to-disrupt-plus-size-market  

The Vibe:

Social listening and different perspectives on size-related topics.

"Fat Is Not the Problem—Fat Stigma Is."
https://blogs.scientificamerican.com/observations/fat-is-not-the-problem-fat-stigma-is/ 

"The Evolution Of Body Positive Music."
https://studybreaks.com/culture/music/body-positivity-in-music-in-music/  

"5 Independent UK Plus Size Brands That Are Changing The Fatshion Game."
https://www.bustle.com/p/5-independent-uk-plus-size-brands-that-are-changing-the-fatshion-game-18186370

"This Self-Tan Campaign May Help you Achieve Body Acceptance."
https://www.harpersbazaar.com/uk/beauty/mind-body/a28320280/isle-of-paradise-body-acceptance-campaign/  

"An Epidemic of Body Shaming is Taking Its Toll on Men's Mental Health."
https://qz.com/quartzy/1663935/jason-momoas-dad-bod-highlights-the-issue-of-male-body-shaming/  

Global Outlook:

Size-related product, marketing and policy news from around the world.

"Latin America Faces Obesity-Food Insecurity Paradox: Report."
https://news.yahoo.com/latin-america-faces-obesity-food-insecurity-paradox-report-101759443.html 

"Size Matters: Lebanese Designer Dima Ayad’s Push for Inclusivity."
http://www.arabnews.com/node/1525481/lifestyle

"#BrandFocus: Ackermans on Owning the Value-Retail Space, Body Positivity."
http://www.marklives.com/2019/07/brandfocus-ackermans-on-owning-the-value-retail-space-body-positivity/  

Quick Study:

Academic research and news about the Medical Industry

"Identifying a Human Rights–Based Approach to Obesity for States and Civil Society."
https://onlinelibrary.wiley.com/doi/full/10.1111/obr.12873

About The Visible Collective:
The Visible Collective advises companies on product development, marketing, and new business development to better serve customers labelled overweight or obese by the Centers for Disease Control and Prevention (CDC).
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