Radio Still Matters. Here's Proof

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At The Ward Group, we like to say that we've been buying media since rabbit ears were high-tech. That's true, but that doesn't mean we've been resting on our laurels. In this month's musings, we share something old and something new. First, we dive deep into the ever-important role of radio in advertising. We also share how emerging technologies in media give your brand new opportunities to target customers better than ever. If you have any feedback or ideas for future topics, let us know. Enjoy!

Radio Still Matters. Here's Proof

Nielsen's recently-published report, "Audio Today 2019: How America Listens" shares shocking insight into today's radio advertising landscape. Is radio advertising a dying breed? No, and here's why:

TV Media Placement: It’s No Longer Your Grandpa’s Squawk Box

In a not-so-distant future, where "cutting the cord" and opting out of cable and broadcast TV subscriptions becomes standard, how will advertisers reach their customers? The answer is complicated. See why a TV is not just a TV:

A Ward Group Wedding

One of The Ward Group’s own, James Pruitt, was recently married in his hometown of San Angelo, Texas. James, who serves as our digital media coordinator, then traveled to Greece with his new wife Courtney for a honeymoon in the Cyclades.

Congratulations to James and Courtney, and we wish you the very best!

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"If the wind will not serve, take to the oars."
– Latin Proverb