With only 4% of media coverage dedicated to women's sports, even less covers the business side of women's sport, so we look forward to bringing you relevant weekly content on all things women's sports business related from around the world.
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Allyson Felix Signs Sponsorship Deal With Athleta After Splitting from Nike: Runner's World
Gen.G and Bumble Team Up for an All-Female Esports Partnership: Forbes
Aurora Games and Women's Sports Foundation Form Partnership for Inaugural All-Women's Sports & Entertainment Festival: Aurora Games Festival
Rip-It Has Teamed Up with National Pro Fastpitch (NPF): Rip-It
Bucs, Darcie Glazer Kassewitz Set the Tone for NFL Gender Diversity: Tampa Bay Times
Jamaica Football Federation (JFF) Says All Sponsorship Money From Cedella Marley Accounted For: Loop Jamaica
Former Pro Soccer Player Yael Averbuch West Is Paying It Forward: Forbes
Why Women's Sports Enthusiasts Are a Vital But Untapped Audience For British Brands: Fourth Source
Nike Extends Deal with National Women's Soccer League (NWSL): NWSL
Brazil Confirm They Remain in Bidding for 2023 Women's World Cup: Inside World Football
Why Does Rogers Cup Not Offer Equal Prize Money to Men and Women? It's Complicated: The Globe And Mail
Serena Williams Teamed Up With Wheaties to Give the World Cup-winning USWNT Its Own Limited -Edition Cereal Box: Insider
Every Women's Super League Game to Be Streamed Free On New FA OTT Platform: SportsPro Media
Why Sky Blue FC Playing at Red Bull Arena Matters: Forbes
Spanish Football Federation (RFEF) Unveils New Look for Spanish Women's League, Iberdrola Extends Backing: SportBusiness
Demand Grows For Women's Football On TV and Radio: Broadcast Now (UK)
JOB ALERTS! -> If you have any relevant women's sports business jobs, please email me at al@independentempire.com for possible future inclusion.
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