Branding That Gets You Noticed

How do you differentiate yourself or your business in this jam packed entrepreneurial world? Effective branding gives you that edge above others.

You may be wondering what does branding have to do with networking? Quite a bit!

When you are networking you are meeting people with the hopes of establishing yourself and your company and to gain market presence especially with your target audience. Networking is about building relationships, and that includes your branding materials from your business cards to your website.

A fun branding tattoo from DIY Marketing.

What does your business card say about you? What do your marketing materials say about your business? You are using these tools whenever you are networking whether it be at a networking event, a one-to-one appointment or by having an online presence. You want people’s reaction to be “How do you do that?” or “Tell me more.” 

Often I get asked about what makes an effective business card or flyer. I know I have shared some tips in the past, so I will share some other important points to keep in mind. 

• Colors: Do your colors reflect your type of business? Did you know that blue is the most popular color for businesses?
• Paper Quality: For both business cards and fliers use good quality paper. This is a reflection of you. Keep that in mind when purchasing.
• Printing: Stop using Vistaprint for your business cards! Try MOO (https://www.moo.com/us) or even better, support local. Try www.9centcolorcopies.com for any printed materials – they are local and do ship their orders. Developing a good relationship with a local printer can last for years to come. 

Colorful business cards from Moo.com

This is just the tip of the branding/networking iceberg. As you network in the beautiful sunshine, pay attention to what others are doing and what you would like to do differently. If you have any further questions about what you are doing or need some other branding or marketing resources please email me or give me a call. 
 

Connectedly Yours,



Still not sure how to squeeze networking into your schedule or the best way to ramp up your networking? 

Call me at  503-539-2602 or click here to connect via email.