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The Meetup Minutes


What a lovely evening it was at Clockwise.

We had a brief scare as there was no booking for the meetup on the night and at one point we may have had to ditch it all and enjoy the sun at the Albert Dock.

Luckily for us all the meetup went ahead and huge thanks to Clockwise for going the extra mile.


Table 1, 2, 3 - Travel Blogging, SEO & Social Media

 
This was potentially the most technical and insightful meetup to date.

We had a regular meetup attender speak, Jo Fitzsimons, digital nomad who runs the blog, IndianaJo.com. Jo kindly brought along her friend as well, Helen Davies, also a travel blogger with a focus on African tours.

They both shared their blogging journeys, how they got started, what worked, didn't work and the ins and outs of how they have achieved 2.5m website visits a year and in the 100ks respectively.

Amazing achievements from both and hearing how they managed to do all this, WITHOUT relying so much on social media channels.

The talks touched on certain social media channels and how creating and curating content is important for relevance, keeping users engaged with video and Facebook Lives/Instagram Stories but a lot was around optimising your website and creating your own audience, on your own channel.

They both shared their preference on the channels, mainly using Pinterest and how creating images using PicMonkey and Canva help with making a post visualy appealing so that it ranks, people click and share.

Jo shared a story about how one of her Venice blogs and Pinterest Pin driven so much traffic to the website because of how Google recognised this as a sign of importance and ranked venice based searches favourable to her website.

This proves the blurred lines between Google ranking algorithm and social media engagement being linked. There were a lot of helpful and technical tips for those with websites that both shared.


 

Tools To Takeaway

  • Keysearch - Find what's popular online by number of times people search
  • Hotjar - create heatmaps of your website, pop up surveys to get feedback
  • Performance Foundry & Siteground - hosting for website speed to rank on Google
  • Fastory - Canva for Instagram Stories
  • Elementor - Wordpress page builder/plug in that is very adaptable and easy to use
  • MediaVine - Set up Amazon affiliate schemes


Key Takeaways

 
1. Find out what people are searching for so that you can create content about this
2. Don't be afriad to go for big search volume terms
3. Go in with confidence
4. Expect it to fail
5. Blogging is a long game
6. Stick to the channels that you use/like
7. Have clean URLs (for example, take out the date as not needed)
8. Don't put all your eggs in one basket (one social media channel)
 
 

A Story from the SMM


A post on LinkedIn from a long time meetup member. This is amazing to read for both Ross and I (Mark).
 

Special Thanks

 
To all the speakers, attendees and the venue, Clockwise, for helping us keep the meetup alive and kicking.

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If you want to say thanks, you can leave a Google Review here and please share the experience you’ve had at the meetup.


August we are having a social - Stay tuned on the meetup page and Twitter we will update location.

15th August at 6pm!

 Back the 19th September! Tickets here 


(The 3rd Thursday of Every Month)

 
Social Media Meetup - Tips, Tools & Tactics
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