Whether it’s Wiz Khalifa and Canon entering esports through long-term partnerships, Echo Fox proposing to sell its LCS franchise to the owner of Los Angeles Gladiators, or The International 2019 breaking the record for the highest prize pool of any esports event, this week in esports has provided a variety of interesting stories. We also […]
UK Esports Awards has announced two more partnerships ahead of its second annual event, with e-commerce store Zavvi and Funko POP! Vinyl subscription service Pop In A Box both showing support. Both companies will sponsor an award on the night, with Zavvi sponsoring the ‘Player of the Year’ award and Pop In A Box supporting the ‘Organisation of […]
aXiomatic Gaming, the parent company of Team Liquid, has invested in creative and marketing agency AoE Creative. The agency has counted the likes of Cloud9, GG Esports Academy, OpTic Gaming, and Boston Uprising as clients since its inception in 2018. The amount that aXiomatic Gaming invested wasn’t disclosed at the time of writing. The agency […]
Esports sponsorship data platform FanAI has announced two new hires, appointing Randy Stude as its Vice President of Sales & Marketing and Karim Varela as its Vice President of Technology. FanAI currently provides sponsorship data to the likes of Cloud9, OpTic Gaming, Overwatch League’s Los Angeles Valiant and NYXL, and Cavs Legion GC. Stude previously spent […]
OverActive Media has named Canon Canada as the exclusive camera and video recording streaming partner of its Overwatch League franchise Toronto Defiant. The deal will see Canon’s logo emblazoned on all of Toronto Defiant’s player jerseys for the remainder of this season, and it will include a Canon “Photo of the Day” social media post following all of the […]
Mobile application Strafe has raised $3 million (£2.4 million) through its seed funding round. The round was led by BITKRAFT Esports Ventures, an early and mid-stage investor and incubator that’s also invested in the likes of apparel brand H4X, digital card trader Epics.gg, and esports nutrition company Runtime. Einar Ahlström, CEO and Co-founder of Strafe […]
North American organisation Echo Fox has submitted a proposal to sell its franchise slot in Riot Games‘ LCS. According to a report by ESPN, Los Angeles Gladiators parent company Kroenke Sports & Entertainment has agreed to purchase the slot for $30.25 million (£24.2 million). Echo Fox has submitted a proposal to sell its slot in the […]
Reed Exhibitions and ReedPOP have announced the return of The Business of Gaming Forum, taking place at the Gallagher Convention Centre in Midrand, Johannesburg, South Africa. The event – which aims to connect businesses and brands within the South African gaming industry – will run alongside Comic Con Africa on September 23rd. The Business of Gaming Forum […]
‘What’s on this week?’ is ESI’s weekly feature letting you know just what’s going on in the wonderful world of esports in the next seven days. Each week, ESI picks a selection of events and provides a brief overview of what’s going down, where it’s taking place, and how you can watch it. We start off the […]
Epic Games has appointed IMG to manage the distribution and media production of its Fortnite World Cup, taking place this weekend in New York City. IMG will deliver all content via an encoded stream from its IMG Studios production facility in the UK. Sport 24 Extra, IMG’s in-flight sports channel, will also present the Fortnite World Cup live […]
ESI London is a multiple day event taking place at Twickenham Stadium. London. Welcoming 500+ delegates and over 100 speakers, ESI London will bring best in class conference content as well as innovative new features including: 'The Clutch' & the 'ESI Brand Showcase'.
