By Maria Papaefstathiou on Aug 07, 2019 05:35 am
An effective logo design is arguably the most important part of a branding and marketing strategy because a good logo is worth a thousand words. Some companies have excellent logos that are immediately recognizable and timeless, like the McDonalds golden arches, the Pepsi red and blue, the Starbucks siren, and the Ralph Lauren polo player. This is the first impression a client gets and hopefully a lasting impression that captures the company’s identity and values, and makes it stand out among all the other options. Below is a list of 9 tips to keep in mind when designing your logo to make sure it’s an effective design that works for your company. 1. Reflect the brand. An effective logo communicates the identity of the brand and communicates its core messages. Before you design it, make sure you understand the brand’s...
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