August 2019 Newsletter

Hopefully, you're getting ready for the September surge, as new members turn up at your club, and old members return after a summer break. Check out the latest articles on new (old) member inductions, and why you should push members towards classes rather than the pool.

The September events calendar is packed; with eGym roadshows, and the ClubRight Retention league. And if you're looking for a challenge in September, we've got some Rugby World Cup ideas below too.

If you would like management or staff coaching, member journey advice or help with member comms to improve member retention at your club, please contact us.

New Gym Members...

"Have you been a member before?"

Don't let this question be the loophole that your staff use to excuse new members from the induction or welcome appointment process.

There are lots of reasons that new members who have inductions stay longer. If your staff would rather members bypass the induction, then you should look into the reasons for this behaviour, and try to change it!

Read more about why gym re-joiners need an induction

Why do we still try to get them into the pool?

Many clubs still go overboard trying to get new members to use their pool, selling the benefits on joining, and mentioning it in new member email communications. Sure, the pool has a big cost overhead, but convincing new gym members to swim is a waste of breath or email content 99% of the time. Swimmers do tend to stay longer, but persuading gym users to swim is a thankless task.

Whether or not you have a pool, there's some top tips on getting as many new members as possible into fitness classes here

Events Diary

Measuring member retention, benchmarking and sharing best practice is the goal of the ClubRight Retention League. The conference in Billericay on 25th September is a must attend event for all club owners and staff, regardless of your front of house system.

With presentations from ClubRight, GGFit, and MyZone, you'll hear about improving retention, member tracking, technology, and behaviour change. Tickets are sure to sell fast, and the first 25 are available now at the early-bird rate of just £35.

Get Early Bird Tickets Today

We'll also be on the road with eGym in September, presenting in their eGym Insights events. Join to help activate your gym for success and evolve it for greater profitability.

Dates include:

As well as GGFit, you'll enjoy talks from ukactive, Netpulse, bigwave media, and eGym.
Find out more and register for your tickets here

The MW Challenge Club

This free club has been created specifically for sites with the mywellness system and Challenge app. There are some great insights and tips for any system though, and challenges can be adapted.

We're currently planning for the Rugby World Cup challenge(s) next month, a team challenge for all (or most) of the 20 countries taking part in the tournament. Find out more about this fun, inclusive, engaging challenge for your members here.

If you want to set-up more inclusive fitness challenges for your members, share ideas and measure the success of your challenges, join today and get a 12-month challenge calendar template and examples to keep your members engaged. The mywellness challenge book will be available next month. Join below for more content, and free webinars.

Click here to join the Challenge Club

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