American Entrepreneur and motivational speaker, Jim Rohn, asserts that success is 20% skills and 80% strategy.  Do you agree?

Well, either way, you definitely need to refine your strategies non-stop.

Check out this newsletter’s featured stories 🚀 

 Just hit “Reply” if you have any questions 📱 
 

Mario

 Business Strategy 

MarketingProfs: How to Budget for Your Brand Strategy in 2023

Around this time of year, companies are starting to kick off their budgeting process for the next year. But before you open those spreadsheets and start moving decimal points around, you're going to need a view of the bigger picture. In this article, we've outlined how to build a budget for a comprehensive brand strategy that aligns with your corporate strategy so you can approach the next year with a clear vision of your brand's goals. Read on to make sure your budget has a purpose and will strengthen your company's position in the marketplace.
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 Management 

HRD: The Future Is Now – How to Boost Employee Engagement Through Technology

Gone are the days when dreaming of inventions and automated methods to help better engage employees are a thing. People are now finding new, innovative ways to incorporate technology with the employee experience and employee satisfaction. In this article, we explore the different ways HR leaders and managers can use technology to engage the workforce.
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 Recruitment 

Harvard Business Review: To Make Better Hires, Learn What Predicts Success

The current talent struggles of U.S. companies are hardly a new trend. A PwC survey dating 15 years back cited that 93% of CEOs recognized the need to change their strategy for attracting and retaining talent. If organizations have been trying to improve their hiring outcomes for so long, then why are so many still struggling? The short answer is that companies often spend too little time improving how they define and track performance.
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 Marketing 

Acceleration Economy Network: How Artificial Intelligence Is Unlocking the Possible for Marketers

In today’s digital-first, customer-centric world, the marketing function has the most to gain from artificial intelligence (AI). Marketing’s core value is understanding customer needs, matching those needs to develop and offer products and services, and ultimately helping prospects and customers purchase more of the right products — all capabilities that AI can dramatically enhance. So, let’s explore what’s going on with AI and marketing. To set the table, there are two core promises of AI and marketing...
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 Sales 

CMSWire: B2B Sales Have Embraced the Shift to Digital

Today’s B2B buyers want experiences much like their B2C counterparts. And that means embracing the shift to digital-first. B2B sales have gone digital, according to McKinsey. The research firm called B2B digital sales “the next normal,” with more than three-quarters of buyers and sellers saying they prefer digital self-service and remote human engagement over face-to-face interactions. Interestingly, this sentiment has increased even after lockdowns ended.
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 Featured Stories of the Week 

Forbes: Eight Effective Ways To Help Employees Create Clear, Meaningful Career Paths

Employees are searching for employers who take an interest in their career trajectory and genuinely care about their future with the company. If an employee doesn't believe they're truly valued, they may choose to find an employer who does value them, which is why it's so important for businesses to focus on professional development. Employers hoping to retain employees and leverage overall team happiness must work with their staff to develop well-planned pathways for their time at the company.
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