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New Look, Same Purpose

We're transforming businesses, including ours. We're excited to share with you our newly designed brand and website.

In This Issue...

I originally designed the Gladiator brand in 2016 as a freelancer. The Gladiator Consulting "Targeted Victories" brand was meant to convey "I am a woman and I can get the job done." I designed it knowing that Kristine was going into a space where men regularly play and women make cameos. She was capable, experienced, and ready to take on transforming businesses. So, I created a brand that wrapped her in a neat, clean, streamlined package to lower any friction and ensure the focus was on her ability to help. 


Essentially, the original Gladiator brand was based on who we thought our clients wanted us to be. Although the original color palette included orange (the main color for Nakevia Designs), the company and brand wasn't designed to include me or the creative/implementation side of the house.


Today, I am pleased to share a reimagined Gladiator Consulting that represents who we are authentically and unapologetically. Gladiator Consulting is a Fractional CMO firm with in-house creative and marketing talent. We will always be Gladiator Consulting, but we felt strongly about reinforcing the fact that we want to be your CMO, not just an agency that executes, but a partner and internal resource that works alongside you (strong leaders) to transform your business goals into "Strategic Victories."

As Kristine and I continue down this path together, one thing will always remain the same: Our purpose is to help companies and, together, we create transformations that empower business leaders to win whatever game they set out to play.

Thank You for Being A Part of Our Community!

P.S. A fellow designer described the rebrand as "Gladiator has let their hair down!" I love that and I hope you all do, too!

Tips & News

How Do You Build A Brand That Lasts?

Branding is a word that lives in the ears of everyone in the business world as a high-pitched, persistent ringing in the background.

Start Here

Name Change & Rebranding Checklist

Changing your company name or updating your brand is a significant undertaking, but can be necessary to move your business forward. We have compiled a checklist of all of the things you need to consider for a successful name change and brand relaunch.

Access Checklist

Branding Articles

50+ Eye-Opening Branding Statistics - 2022 Edition

Wondering how to make your business stand out? It's all about branding! These branding statistics will help you set your company apart.

Read More

Community

The Gladiator team competed in this year's SMPS Austin Axe Throwing Competition at Urban Axes and we took home a trophy. Special shoutout to Brian for bringing us to the finals!

Team

Welcome to the Team Lysette

We would like to welcome Lysette Huriega to the team as our newest full-time Graphic Designer. When asked what she brings to the team for our clients she responded: "I creatively shape brand voice and set the tone with visual design."

We are so excited to have you and we can't wait to see what victories await us!

 
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