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| **NEW ORIGINAL CONTENT!** Get to know some of North County’s entrepreneurs, innovators, and leaders, and learn why they believe this region is a world-class place todo business. If you would like your company featured in “Meet North County Stewards,” or if you’d like to nominate someone for an interview, contact the PULSE Editor Caitlyn Canby at ccanby@sdnedc.org or 714-931-0495. |
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Brick-or-Treat delivers family-friendly thrills, Families build life-long memories at Legoland
One of Kurt Stocks’ favorite things about LEGOLAND is the park’s opportunity to help bring families together to interact and create lifelong memories. It’s the main reason he took the job at LEGOLAND Malaysia and eventually as President of LEGOLAND California Resort in Carlsbad.
“It’s really powerful when you think about it. The impact you can have on a family and their experience, creating memories and experiences from a holiday that they’ll talk about for the rest of their lives,” said Stocks. “It’s not just about operating rides – it’s about delivering experiences, and you can really make an impact.”
BRICK-OR-TREAT MONSTER PARTY
LEGOLAND’s next special experience is their Brick-or-Treat presents Monster Party. It runs every Saturday from September 17 to October 29 from 10 am to 9 pm, and on Sunday, October 30 from 10 am to 8 pm. Entrance to the special event is included in the regular ticket price and select annual passes.
Brick-or-Treat is a family-centered Halloween experience focusing on kids ages 2-12, but guests of all ages are invited to dress up and enjoy the celebration. Expect to meet a few new Halloween LEGO Monster characters; family-friendly entertainment including the LEGO Rock Band; themed rides including the newly themed Disco Dragon Coaster; and a new 4D movie called “The Great Monster Chase.”
“[The Great Monster Chase] is really fun. It’s not scary,” said Stocks. “It will catch kids by surprise a couple of times, but it will make them laugh, and they’ll have a good time.” The film includes 4D special effects including bubbles, water, and more.
LIVE, WORK & PLAY NORTH COUNTY
Open almost every day of the year, LEGOLAND’s presence in Carlsbad has economically impacted the city and the region tremendously, directly and by bringing more tourism to the area, which helps many industries rise. At peak times, LEGOLAND hires upwards of 3,000 people, creating jobs for residents who typically reinvest in the area.
“We've been a part of the county now for 23 years. We started a lot smaller than we are now. There’s been a lot of progress in 23 years, and I’d like to think that in the next 23 years, there will be the same level of progress in terms of the resort offering and what we give back to North County,” said Stocks.
Stocks and his family love living in North County. As much as they loved their time in Southeast Asia while Stocks worked in the health and fitness industry and subsequently LEGOLAND Malaysia, “once we had a chance to come here and have a look at what was in North County, we just kind of fell in love with it,” said Stocks.
“The community is very tight here. It’s nice to feel appreciated. Everyone is really supportive, has mutual appreciation for others and everything they do,” said Stocks.
An active family, Stocks and his family love the weather, opportunities for outdoor activities and easy access to activities, and great schools. But one of their favorite afternoon activities to do with their three young kids is – you guessed it – spend an afternoon at LEGOLAND.
Click below to read the full story: closing and re-opening the park for COVID, creating the right working conditions for employees, and multi-skilling employees for the best employee and guest experiences...
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SDNEDC City Dashboard Reports provide North County facts-at-a-glance
In talking with clients and customers, do you need to know key demographic and economic facts about North County? Which North County city has the largest population? The 4th highest median income? The most job growth over the past 2 years?
A core objective for San Diego North EDC is to be the definitive source for information about North County. We just updated our City Dashboard Reports (single, two-sided documents on each city) with data provided by Lee & Associates for each of the nine North County cities, making them available for download on the SDNEDC website.
SDNEDC is committed to being your go-to source for North County data. Email us at ccanby@sdnedc.org if you are interested in receiving help to conduct specialized economic research projects.
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North County beaches represent 5 out of ‘Top 6 San Diego Beach Towns ’
World Atlas has named Oceanside, Del Mar, Carlsbad Solana, and Encinitas as five out of six of San Diego’s Top Beach Towns. La Jolla was honored as the sixth. Here are some of the things they loved about each of our North County locations:
Oceanside – Wide beaches and historical sites like the Oceanside Pier and Mission San Luis Rey.
Del Mar – Del Mar Fairgrounds for its county fair, racetracks, and RV campsite, Dog Beach, Torrey Pines State Nature Reserve, and Del Mar Farmers Market
Carlsbad – Consistently a top-rated beach town in California, cute beach houses with views of the shoreline, Legoland, and the Flower Fields.
Solana – Cedros Design District and Fletcher Cove Park with grassy quarters, playgrounds, and a basketball court.
Encinitas – Previously named one of the Top 20 Surf Towns in the world by National Geographic, year-round local surf tournaments, called the “Flower Capital of the World,” and the San Diego Botanic Garden.
Read the entire article by clicking below.
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‘Solutions for Change’ addresses family homelessness without taxpayer funding
On September 9, Solutions for Change announced an expansion of its unique approach to addressing the impacts of homelessness – a network of private resources without government funding.
An estimated $200,000+ of government funding is needed to address the care of one homeless family per year in California. At Solutions for Change, the end-to-end cost per year/per family is $42,000.
Solutions Academy is a university-like setting where families discover hope-filled purpose and forever change the course of their lives. Over 93% of SFC’s graduates stay off the streets forever, and SFC has a 100% success rate with reunifying children with their parents in child welfare services cases when legally possible.
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Women Entrepreneur Social Media Incubator for veterans, military spouses
Thursday, September 22
from 2:30 to 4:00 PM, Online
Military spouses and female veterans are invited to the fourth cohort of the Women Entrepreneur Incubator program. The National Veterans Chamber of Commerce, SCORE Mentors, and the Oceanside Chamber of Commerce bring this free business development training that focuses solely on social media. The three organizations are providing training, technical assistance, mentorship, peer-to-peer support, and financial information. Participants can register here.
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Accounting Manager position open at The Classical Academies
Under general direction, the Accounting Manager is responsible for ensuring the integrity of financial data and is a champion of continuous process improvement to enhance accounting and internal controls, financial systems, accounts payable and receivable functions, cash management, and managing relationships at various levels within the organization. The Classical Academies is an organization of award-winning, tuition-free, Certified California Public Charter Schools serving North San Diego County since 1999. Read more...
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Blood Cancer Awareness Month
An estimated 1.5 million Americans are living with or in remission from some form of blood cancer. Participate in this Blood Cancer Awareness Month by learning more about the different types of blood cancer and how innovation offers hope for better treatment options at Genentech's website. Read more...
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Rail Safety Month: ‘Tracks are for Trains’
Every three hours in the US, a person or vehicle is hit by a train. In 2021, California ranked second in the nation for number of rail grade crossing collisions and first for pedestrian rail trespass casualties. With 63 miles of track in its operation, North County Transit District encourages rail knowledge and safety. Read more...
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Escondido’s Little Hands Farm granted $50K for farm-to-school project
Three San Diego County projects have been awarded farm-to-school grants from the USDA: Little Hands Farm in Escondido, ICF Center for Cross Border Philanthropy in National City and Heaven’s Windows in Spring Valley.
Escondido’s Little Hands Farm will partner with schools within a 30-mile radius where more than half of the children are underserved minorities, socioeconomically disadvantaged and eligible for free or reduced-price meals. The farm will provide sustainably grown fresh vegetables. The focus is gearing this fresh produce to children by connecting them to the produce and to the farm, building relationships with schools, and doing taste tests with the children.
Since the USDA Farm-to-School Program’s start in 2013, the department has awarded nearly $75 million in Farm-to-School Grants, funding more than 1,000 projects. These projects have reached over 25 million students in nearly 60,000 schools.
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2022 NORTH COUNTY SPOTLIGHT:
Featuring Michael Bronner,
President of Dr. Bronner's Magic Soaps
Wednesday, September 21 from 11:30 AM to 1:30 PM
California Center for the Arts
340 N Escondido Blvd,
Escondido, CA 92025
The San Diego North EDC is proud to announce the inaugural North County Spotlight Luncheon – an annual opportunity to hear from one of the region’s leading entrepreneurs about their business journey and what makes San Diego North County a world-class place to do business.
In 2022, we will shine a spotlight on Michael Bronner, President of Dr. Bronner’s. Under the leadership of Michael and his brother David, the brand has grown from $4 million in 1998 to over $129 million in annual revenue in 2019 and is one of North County’s largest manufacturers. The company’s approach to sustainability, fair trade, and community engagement has created significant value and is a shining example of “entrepreneurship with a purpose” in our community.
TABLES AND INDIVIDUAL TICKETS ARE STILL AVAILABLE:
Member Table (10 seats): $750
Member Individuals: $80
Non-Member Tables (10 seats): $1,000
Non-Member Individuals: $100
Sponsorship opportunities for this September's inaugural luncheon are available. If interested, contact Sofia Ayad at sayad@sdnedc.org or 442-237-8330.
To learn more or to register for this event, click the link below.
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September Lunch & Learn:
Proactive Protection & Reducing Loss
Tuesday, September 27
Registration - 11:30 AM | Program & Lunch - 12:00 PM
Green Dragon Tavern
6115 Paseo Del Norte
Carlsbad, CA 92011
By one estimate, 30% of small businesses will be the victim of some sort of significant fraud or theft with the median loss for businesses with under 100 employees at $200,000. Moreover, only 47% of those losses are ever recovered or covered by third-party guarantors. For other small business owners, the loss is straight off their top line, putting many at dire risk of failure and closure.
Join us for an SDNEDC Lunch & Learn to hear about some of the simple steps you can take to protect your business; the latest trends in the kinds of threats that small businesses of all types are facing; and some ways to balance the importance of protection with business speed and efficiency.
Speakers :
Melissa Simmons Jason Mossuto
Vice President of Finance Chief Financial Officer
Buffini & Company Assault Fitness
Topic: Imposter Fraud Topic: Cyber Fraud
Moderator:
Deep K. Lam
Senior Vice President
Wells Fargo
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Fresh Glass Premieres Sept 15
Thursdays, September 15 through October 20 at 8:30 PM
KBPS Channel 11 or 15, Stream Online, or KPBS Video App
Fresh Glass, a lifestyle series highlighting women and BIPOC innovators in food, beverage, and entrepreneurship, debuts September 15 at 8:30pm on KPBS. Created by Cassandra Schaeg and Theresa Hoiles, viewers will join Schaeg on adventures to wineries, breweries, and businesses created by women and BIPOC entrepreneurs.
From the first Native American woman winemaker and her wife creating a path to their dreams to the first Creole woman in the United States to own a winery, Fresh Glass dives into the past, present, and future of industries traditionally underrepresented by women and BIPOC hopefuls.
Directed by two-time Emmy award-winning director, Mchael Taylor, Fresh Glass is produced by NWB Imaging. Fresh Glass is the newest addition to KPBS’s Explore Local Content Program - a project to collaborate with local producers on ideas for programs and series that reflect our diverse and dynamic community and allow audiences to connect over shared experiences.
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Brick-or-Treat 'Monster Party'
Saturdays, September 17-October 29 from 10:00 AM to 9:00 PM
Sunday, October 30 from 10:00 AM to 8:00 PM
LEGOLAND® California Resort
One Legoland Dr, Carlsbad, CA 92008
Grab your costumes and get ready to “boo-gie” down! This Halloween season LEGO® Monsters are running wild at LEGOLAND® California Resort as Brick-or-Treat presents the all-new Monster Party. Every Saturday during the event, the park transforms into the ultimate family Halloween celebration, complete with treat stations, new LEGO® Monster characters, new family-friendly entertainment, and the premiere of the new, thrilling 4D movie: “The Great Monster Chase!” Boogie down to a Groovy Monster Soundtrack and Party Lights as Disco takes over The Dragon Coaster. Brick-or-Treat is included in a general admission ticket and select annual passes.
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Oceanside Harbor Days
Saturday/Sunday, September 17-18 from 9:00 AM to 5:00 PM
Oceanside Harbor (Beach Side)
FREE admission to the general public
Two event filled days of sun, sand, and surf provide an outstanding opportunity for residents and neighbors to experience fun activities such as a costume party for kids 12 and under (accompanied by parents) at Capt’n Junebug’s Kids Zone where they'll meet local pirates and mermaids. Other activities include Arts, Crafts and Food booth areas, Military, Public Safety displays, live music, a beer garden (patrons 21-years old and over with a valid ID showing proof of age required to enter) and more!
Harbor Days is free to the public and is hosted by the Oceanside Chamber of Commerce and Oceanside Harbor District and presented in partnership with Genentech and Rincon Band of Luiseño Indians.
The Chamber partners with Kennedy and Associates to handle vendor space for Oceanside Harbor Days. Reserve a booth space here!
Contact Scott Ashton at 760-722-1534 ext 107 to learn about the marketing and promotion opportunities gained by sponsoring this event.
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