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“Traditional wage increases cannot keep pace with record braking inflation rates that hover around 8%. It has never happened in the history of any mature economy in the world. We respond to this type of uncertainty and challenge by conserving as best as possible. The preceding comment sounds like a defense strategy and it is. However, there is an offensive strategy that continues to gain momentum and continues to grow at growth rates exceeding those of the overall economy and traditional jobs. As traditional models continue to remain flat or modest in growth, the gig economy reported impressive growth through the 1st and 2nd quarters of the year (Impressive Gig Economy Stats and Trends 2022 (thrivemyway.com)”
The quote above is lifted from the August issue of our Observer Newsletter. The quote describes the moment very well and the opportunities created for those who seek to LEVERAGE underutilized assets. As mentioned last month: This is a great moment in time for those looking to LEVERAGE underutilized assets in the form of physical assets, time, knowledge, skills, and experience.
The concept of LEVERAGE is a topic that we are fully exploring. When we leverage underutilized assets in the form of physical assets, time, knowledge, skills, and experience, we enable the possibility of creating income streams that can offer residual income potential. Freelancers who satisfy clients with their work can often look forward to continuous work from satisfied clients. The same is true for those who market and sell personally created goods and services through other digital platforms like Etsy and Shopify or brands that seek affiliates as intermediaries to acquire and retain customers of the brand.
The digital platform is an equalizer. The direct selling model continues to remain unique because those who engage as direct sellers (actually intermediaries) can aggregate the development of a customer base and continue to receive benefits from customers who continue to purchase the brand regularly. Benefits can also be realized from sharing the same opportunity with others.
As we now move through September, we expect to publish LEVERAGE in digital format only, in early October. LEVERAGE is not a book. LEVERAGE will be easy to read and loaded with pics. LEVERAGE now sounds like it may be a magazine, similar to the magazine we published when we first started the research which led to the publishing of Ultimate Gig however, LEVERAGE is a bit more than a magazine. It is a BookAzine.
LEVERAGE conveys a serious message that clearly explains how underutilized assets, in whatever form (we all have them), can be converted into new and incremental income possibilities, a micro-enterprise. LEVERAGE will support those seeking to develop new streams of diverse income possibilities that can be activated enabling flexibility and freedom in how the work can be done. It sounds like LEVERAGE may be an extension of Ultimate Gig and the story we tell about the gig economy; however, LEVERAGE is about more.
LEVERAGE will be FREE and available via digital download. LEVERAGE will stimulate your thinking, and support your quest to be more in control of how you earn and how much may be able to make simply by utilizing underutilized assets. LEVERAGE will stimulate ideas and possibilities that you may not have explored. LEVERAGE will also be an excellent tool to compliment those who are providers of opportunities that embrace gig economy concepts focused on freedom and flexibility in how work and services can be performed.
This is definitely a significant moment in time for those looking to LEVERAGE underutilized assets in the form of physical assets, time, knowledge, skills, and experience.
Welcome to September!
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