TPS Report 212 | Sept 12, 2022

How data has helped chief marketing officers 'earn a seat' at the executive table

Data has been one of the most transformational drivers in improving precision and accuracy of marketing efforts, but most importantly, the role of data has changed health system chief marketing officer's overall roles within their facilities. [Becker's]

Patient Satisfaction Surveys Earn a Zero on Tracking Whether Hospitals Deliver Culturally Competent Care

The questions focus on what might be termed the standard customer satisfaction aspects of a medical stay, as hospitals increasingly view patients as consumers who can take their business elsewhere. [KHN]

Choosing the Right Patient Engagement Strategies

In healthcare, “patient engagement” is an umbrella term that describes a patient’s behavioral habits when it comes to their involvement in and connection to their own care. [Stability Health]

Hospital Finances: How Things are Stacking Up

Things are not great right now for hospital balance sheets. In fact, there’s so much going on that our usual Big Story isn’t a single headline but an aggregation of events and stories that, taken together, point to a tough couple of years for hospitals. Especially for not-for-profit health systems. [Jarrard Inc]

Chief Wellness Officers Address Workforce Burnout and Promoting Employee Wellbeing

Health systems are grappling with the effects of the pandemic on an already strained workforce, contributing to the continued rise of employee burnout, especially for front-line staff. As more healthcare workers have felt increasingly burdened by their jobs, many health systems have suffered higher employee turnover. [Chartis Group]

New touch point media episodes

+ The Digital Healthcare Ecosystem [touch point]

+ Sleep Tech with Drew Copeland [Digital Health Unfiltered]

+ Eko: A Medtech Innovation 200 Years In The Making [The Morning Fix]

+ Rahul Mahadevan, CEO WITT [Healthcare Soothsayers]

Google answers if publishing content on a daily basis will help increase ranking via @martinibuster: https://t.co/TPpVxwHoos #Google @Google #SEO

— SearchEngineJournal® (@sejournal) September 12, 2022

SHSMD Connections 2022

September 11-14 // So much has changed and our future continues to transform. As strategists, you foresee opportunities even in adversity and nimbly execute new approaches. It’s time to energize around a new future together with your SHSMD colleagues. SHSMD Connections 2022 will take place near Washington, D.C. [SHSMD]

Healthcare Internet Conference 2022

November 7-9 // Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the premier conference for healthcare marketing, IT, web, data analytics, business development, public relations and communication leaders who are responsible for their organization's public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies. This conference provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn. [HCIC]

Our Line-Up of Shows