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Stories in this issue:

1. The Wellness Genre | Introduction by CEO John Bond

2. The World of Wellness Books: A New Perspective

3. ‘Human interest stories and engaging personal experience always help to bring non-fiction to life’ | Ghostwriter, editor and journalist Zoe McDonald on the wellness genre and writing a great book

4. Interesting reads & listens of the month: how a holistic lifestyle coach's book helped build her brand, the key to writing believable characters and a vineyard food & wine video with Laithwaites

5. New whitefox titles by Jade Jaeger, Barnaby Jameson, Colette Dartford and Eric Archambeau
Introduction by whitefox CEO John Bond
This month we are immersing ourselves within the genre we now call Wellness. Our definitions, the perspective of our freelance experts and our writers, all hopefully offering a unique insight into and overview of a burgeoning space for publishing creativity. And one that seems to have been profoundly affected by the extraordinary physical, psychological and social impacts of the past two years. Hope you find it as interesting to read as it was to curate.

The World of Wellness Books: A New Perspective

‘Wellness’. A word with which we are increasingly familiar. But what does it really mean? You may have come across the term partnered with ‘health’, but it’s important not to confuse the two – one can be in perfect physical health but one’s overall wellness can still be suffering. While health is certainly a component, wellness is more concerned with intentions, actions and a lifestyle that fosters wellbeing and balance in all aspects of life. The Global Wellness Institute (GWI) defines wellness as the active pursuit of activities, choices and lifestyles that lead to a state of holistic health. It extends much further beyond health, incorporating physical, mental, emotional, spiritual, social, environmental and many other dimensions of life.

Click here to continue reading...
Expert opinion of the month: Zoe McDonald
Zoe McDonald is a freelance ghostwriter, content creative, editor and journalist. She has collaborated with authors and publishers on many book projects – working with executive coaches, scientists, influencers, entrepreneurs, thought leaders, CEOs and memoirists and publishers such as Penguin Random House, Hay House, Harper Collins and whitefox to co-create a wide range of books.

Q. Reflecting on the range of book projects you have worked on, what key elements do you believe make for an interesting, engaging and helpful book in the wellness genre?

I think an engaging structure is key. I often work with thought leaders who have devised their own models to describe their ideas. Often these models can be enhanced, shaped and ‘played’ within the initial stages of the ghostwriting process to make sure they are as strong as possible. Human interest stories and engaging personal experience always help to bring non-fiction to life, and with wellness, it is helpful if authors are happy to share their own journey and struggle to avoid any holier than thou guru vibes! Practical exercises and tried and tested techniques are key to a good wellness read, with easy-to-understand, everyday tips that readers can put into practice.

Click here to read more.
Interesting reads & listens of the month
Articles & podcasts from the whitefox blog and beyond:
Colette Dartford on writing believable characters
by Colette Dartford, Culturefly
The Realities of Independent Publishing #2
by Claudia Besant, whitefox
New whitefox titles

Another month means more new books! We are so excited to spotlight some of our latest published titles in collaboration with some truly talented authors:

The Little Book of Self-Love: 50 Practical Ways to Heal a Broken Heart and Raise Your Vibration, Jade Jaeger
Costing the Earth: How to Fix Finance to Save the Planet, Eric Archambeau
CODENAME: Madeleine, Barnaby Jameson
The Mortification of Grace Wheeler, Colette Dartford
About us

We are whitefox, a publishing services agency with decades of experience, collaborating with writers, brands and publishers to create beautiful books.
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