Good morning. Over 33 million people have been affected by devastating floods in Pakistan, the worst climate disaster to hit the country in a decade. According to the government of Pakistan, a third of the country is underwater (equivalent to half of England being underwater), nearly one million people have lost their homes, and at least 1,200 people have been killed. Pakistan contributes less than 1% of the global greenhouse gases that warm our planet but its geography makes it extremely vulnerable to climate change. If you would like to help, you can donate via Islamic Relief or Disasters Emergency Committee - both are sending help directly to those most affected.
For any new subscribers, welcome to our re-branded By Shax newsletter (ex-Kwip) and thank you for reading. If you missed the announcement a few newsletters ago, you can read it here. As always, if you have any feedback or comments to help us improve (or if you just want to chat), simply reply to this email or shoot us a note here.
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SUSTAINABILITY
Turn goes live
Picture the aftermath of a festival: A sea of fans depart, leaving behind any number of empty water bottles, disposable cups, wristbands, and lost IDs. For all the environmental lip service we hear from megastars, the carbon footprint of live entertainment has only recently received the attention it deserves. Trash is just one piece of that puzzle, and it’s currently in Live Nation‘s spotlight as the events giant pumps $5 million into Turn Systems. Turn aims to help venues do away with single-use cups, and so far a series of trials show that the system is working, Live Nation claims. For venues, Turn provides reusable cups and collection bins, and operates its own dishwashers, which the company says are “700% faster than traditional dishwashers.” For fans, the reusable cups don’t require a deposit and are handed out by default. Once their drink is gone, a scannable code at the bottom of the cup opens a slot at the top of a fancy, custom-branded collection bin. Live Nation says it trialed the tech at several events this year, including Lollapalooza, which saw a 93% return rate.
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INNOVATION
Introducing the Evocado
Avocados are healthy and extremely popular, but they are also a particularly resource-intensive crop. Every year, 11 billion pounds of avocados are eaten around the world – many of them produced in Mexico. And producing all those avocados uses up an unsustainable amount of water – it takes around 320 litres of water to grow and ship a single avocado. Also, the carbon footprint of that single avocado is about the same as a whole kilo of bananas. To solve this problem, Central Saint Martins graduate student Arina Shokouhi has invented an avocado substitute that is more resource-friendly – the Evocado. Like the avocado, the Evocado is pale green, creamy, and healthy. It is made from a combination of mostly broad beans, hazelnut, apple, and rapeseed oil. Because the Evocado was designed for the British market, all of the ingredients are grown in Britain and sourced locally to reduce food miles. To develop the recipe, Shokouhi worked with food scientist Jack Wallman from the University of Nottingham’s Food Innovation Centre. The Evocado is surrounded by a fake skin made from natural and naturally-coloured wax, which is not only biodegradable and compostable, but can also be upcycled into a candle once the insides are eaten. At the centre of the Evocado is a large nut, instead of a stone.
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THE LOW DOWN
- F2, F3 to run with 55% sustainable fuels from next year
- Animal Rebellion activists stop milk supply in parts of England
- Unilever detergent ad campaign banned in the UK over greenwashing
- ‘Once in a generation’ scheme to restore nature introduced in 22 areas across England
- Majority of FTSE100 firms have set up board-level ESG committees, research finds
- Selfridges targets 45% of all sales to be from circular products and services by 2030
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#ShowerThoughts
- The early bird catches the worm, but the night owl has different dietary requirements so it doesn't matter.
- Our brains have been conditioned to think about a dog when Pavlov is mentioned.
- Even though our fingers are different lengths, they all line up when you curl all your fingers in.
- People with childhood trauma often don’t feel like adults because they’ve been functioning like one from such a young age.
- Leonardo DiCaprio's next girlfriend is going to be younger than the Titanic movie.
r/Showerthoughts
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#RiddleMeThis
Rebus puzzles, also known as word picture puzzles or picture riddles, use images or words to convey a phrase or message, typically a common idiom or expression.
NME NME NME
NME I Am NME
NME NME NME
Solution
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