Berry continued, “Blake possesses the expertise needed to increase exposure and support for so many of FFI’s projects and initiatives including our rapidly growing FFI Women Connect community, the development of a youth fly fishing program, the expansion of the FFI Learning Center with outstanding new content, promotion of the 2022 Virtual Expo in November, and so much more.”
Parsons expressed excitement over the opportunity, stating, “I’m incredibly eager to join FFI and help support the mission to enhance fly fishing opportunities for all fish in all waters. As fly fishing has grown in both participation and geography, FFI is uniquely positioned to engage both experienced and beginning fly fishers with FFI’s commitment to conservation, education, and community.” Parsons added, “This is an exciting time in FFI’s history, and I’m ready to hit the ground running.”
Parsons has over 15 years of experience in communications and marketing, has been a long-time member of FFI, and has experience working with some of FFI’s strategic partners including Trout Unlimited and Project Healing Waters Fly Fishing. Parsons will start in his new role at FFI on May 3rd.
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