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Twitter plus China could equal pressure for Elon Musk

By Mathew Ingram

Elon Musk's plan to acquire Twitter for $44 billion has raised concerns among numerous Twitter users, who have expressed fears that his remarks promoting unrestrained freedom of speech may enable right-wing trolls to engage in harassment with impunity, and that his promise to "authenticate all humans" will end anonymity on the platform. Others have raised another speech-related challenge: Musk’s interest in protecting free speech could run headfirst into the Chinese government's efforts to control the distribution of information about the country.

China has some significant leverage over Musk in the form of Tesla, his electric-vehicle company, which has benefited from some unique concessions. Tesla is the first foreign-owned auto manufacturer in the country to own its auto-assembly plant outright. (Other auto manufacturers have typically been required to partner with local companies, who then own a majority stake in the factories.) Tesla's Giga Shanghai  plant, which produced almost half a million cars last year, was financed with a reported i$1.3 billion in loans from Chinese banks;  Sales in China last year accounted for $14 billion, roughly a quarter of the company's revenue. Musk has historically responded by "lavishing praise" on the country, according to the Wall Street Journal. He has also refrained from criticism—remaining silent, for instance, when Giga Shanghai closed for weeks in accordance with the Chinese government’s COVID regulations. As Alan Ohnsman notes at Forbes, Musk previously called milder restrictions in the US “fascist.” 

Twitter under Musk "will need to confront China’s leverage," the Wall Street Journal wrote. Fergus Ryan, an analyst at the Australian Strategic Policy Institute, explained in the Journal that China has a track record of pressuring businesses in order to extract political concessions. “There will be lots of opportunities for Beijing to put the squeeze on Musk,” Ryan said. Nina Xiang, an author and founder of the China Money Network, an investment platform, wrote that investors should "expect high drama" between Musk and China. "As the owner of Twitter, which is banned in China, Beijing may feel that it is able to pressure Musk to take down content that it does not like," she wrote. "If Musk refuses, Beijing could start squeezing Tesla."

Jeff Bezos, the CEO of Amazon and owner of the Washington Post, raised the same concern in a response to a tweet from Michael Smythe, a New York Times correspondent, about Tesla's ties to China. "Did the Chinese government just gain a bit of leverage over the town square?" Bezos asked. Later, he added, "My own answer to this question is probably not. The more likely outcome is complexity in China for Tesla." An opinion piece at Bloomberg argued that Twitter "has a friendly face in charge of a global channel for information – and misinformation – that is central to Chinese authorities’ efforts to seed and amplify narratives favorable to the Communist Party." The problem is exacerbated by the fact that investigative journalism in China is almost non-existent, as detailed by Helen Gao in the Times in 2018 and by Reporters Without Borders in a report last year, among others.

Melissa Chan, a reporter with Viceput Musk's challenge in even more stark terms, writing, “If Elon Musk thinks because he's the world's richest man that he can tell China to piss off if Beijing ever starts leaning on him about Twitter, he'll find out how efficiently the Chinese state can gobble up that Tesla Shanghai factory.” In an interview with CJR, Chan said Musk is already playing a somewhat risky game with Tesla, and adding Twitter to the mix "exposes him even further" to the whims of the Chinese government. "If he decides to prioritize his Tesla operations in China and compromise on a few issues regarding Twitter, then he faces problems back home," Chan said. She added that many businesses "figure out pretty quickly what Beijing likes/does not like. And they end up self-censoring or preemptively avoiding things." (At a press briefing Tuesday, a spokesman for China’s Foreign Ministry said the government had no plans to pressure Musk or Twitter.)

Twitter has been blocked in China since 2009, but the Chinese government has continued to make use of it as part of its external propaganda efforts, according to a number of China experts. In 2020, researchers said the government stepped up its use of Twitter in an attempt to counter negative reporting on its internment of Uyghur people in Xinjiang; earlier this year, it reportedly used bot accounts to flood the network with positive tweets to drown out criticism of the Olympic Games. Over the past few years, Twitter has taken down hundreds of thousands of fake accounts it said were being run either by the Chinese government or its agents, and the company has also labeled the accounts of government officials and state-run media.

Some China observers believe that the desire to use Twitter for propaganda may override the government's interest in censoring content. A "free speech absolutist" approach (which Musk has said is his preference) could play into the Chinese government's hands, they say, making it easier to spread its propaganda messages. "I'd be stunned if Beijing doesn't use its leverage over Tesla to pressure Musk,” Isaac Stone Fish, former Asia editor for Foreign Policy, told CJR.  “But I think it will be less about using Twitter to suppress negative voices on China, and much more about encouraging Musk to amplify positive voices."  Others say China could pursue both avenues; in any case, Tesla may yet prove to be a crucial point of leverage.

Below, more on Twitter and Musk:

  • Disparaging: Under the terms of his agreement to acquire Twitter, Elon Musk is not allowed to criticize the company on the platform, Bloomberg reported. Musk "isn’t allowed to post tweets about his deal to buy Twitter if they 'disparage the company or any of its representatives,' according to a new securities filing.” However, a number of observers noted that Musk posted a tweet critical of both Vijaya Gadde, Twitter's lawyer, and the company itself, for blocking a New York Post report about a laptop allegedly belonging to Hunter Biden. Musk called the decision“incredibly inappropriate.”
  • Right up: Caroline Orr Bueno, a behavioral science researcher, said she has been tracking the growth in Twitter followers of a number of right-wing and conservative users, using a service called Social Blade, and many have shown abnormally large increases since Musk announced his acquisition offer for Twitter. For example, she said, Matt Gaetz, a conservative congressman, gained more than 21,000 new followers on Monday, far more than his daily average of about 1,300; Donald Trump, Jr., got more than 87,000 followers on Monday, Orr said, about 20 times his daily average of 4,500.
  • Consequences: Musk says he wants to ensure that Twitter remains a bastion of free speech, but that kind of approach could cause problems in a number of countries outside the US, Coda Story reports. “That just doesn’t work in a country like India,” said Nikhil Pahwa, a tech expert and founder of Medianama, an India-focused tech policy publication based in New Delhi. “We have real world consequences from the kind of speech that Twitter enables." Pahwa said political operatives in India are adept at using the platform to "essentially fuel hate.”
  • Inappropriate: For the past year, Twitter has censored tweets about a documentary exploring the origins of the QAnon movement, according to Gizmodo. The documentary, Q: Into the Storm, was broadcast in March 2021 on HBO Max. A Twitter spokesperson told Gizmodo the company decided to “limit the visibility” of the series on the network because it violated Twitter's policy on inappropriate content. "Twitter admitted that it was restricting the reach of tweets about the series after the director, Cullen Hoback, tried paying to boost his own tweet publicizing the film’s iTunes debut," Gizmodo reported. The documentary criticizes Twitter for playing a role in the spread of QAnon.
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Questions or comments about what you’d like to read with your coffee? 
Reach today's newsletter editor, Mathew Ingram, at mathew.ingram@cjr.org.
 
Our weekly podcast on media news, The Kicker, is available on Apple PodcastsStitcher, and SoundCloud.

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