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One of Vocal Fry’s producers, Kattie Laur, has had some strange encounters with big networks in Canada.
For context, Kattie is a consummate professional — she has an incredible website, a wealth of experience, and a real love of creating podcasts. I feel very lucky to be able to learn from her. She’s incredibly generous with her time and dedicated to building community in the podcast space. Sorry to embarrass you, Kattie, but it’s true!
Recently, she reached out to producers from a large network to connect and talk about the industry, and they told her they weren’t interested in her podcast. She explained that she wasn’t pitching them, and they gave her the cold shoulder.
Here’s what Kattie had to say about that:
“This isn’t the first time that I, a freelance podcast producer, have been effectively dismissed by a large Canadian network. For independent producers in Canada, the gate has been firmly shut for a long time. It suggests that networks don’t consider freelance podcast producers worthy of their time until they’re hired into the network system.”
She continues:
“I can’t help but feel like this is stunting the Canadian podcast space from earning the global recognition it deserves — and I know I’m not the only one that feels this way. It is my belief that networks have a duty to uplift the Canadian podcasting ecosystem as a whole, celebrate all Canadian podcasts, and remember where they came from.”
You should go read Kattie’s whole piece — she details the origins of podcasting in Canada, and how supporting independent podcasts actually benefits networks.
“By expanding their support to include independent podcasts, Canadian networks could:
1. Attract niche listeners.
2. Spend less on the production of brand new shows.
3. Uplift Canadian talent (in particular, underrepresented talent).
4. Spend less time sifting through pitches they aren’t interested in.”
Haven’t they heard that indie sleaze is back?
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