The 2022 Indian Premier League (IPL) is set to rake in over US$130m in sponsorship revenue, the Board of Control for Cricket in India (BCCI) secretary Jah Shah has affirmed. This huge figure sets a new record for the world’s richest T20 cricket competition, and should see the latest IPL season contributing to the highest-ever […]

TikTok has struck a content partnership deal with the J.League, Japan’s top-flight football league. The collaboration is part of an engagement strategy to ramp up the league’s popularity with Gen Z, and will see the short-form social video platform launch three ‘hashtag challenges’ during the ongoing season. These will be designed to encourage fans to […]

According to the latest intelligence report released by Newzoo, it is estimated that the global esports industry will generate US$1.38 billion in revenue globally this year, an increase of 22% year-on-year.  Newzoo’s  2022 Global Esports and Live Streaming Market Report also believes China will contribute to nearly a third of worldwide esports revenues in 2022. Sponsorship […]

HSBC is set to leverage on a landmark deal with The Sandbox metaverse platform so that it can collaborate with its sports partners to drive fan engagement in immersive virtual environments. The banking giant has major sports sponsorships including the likes of the World Rugby Sevens Series, BWF,  LPGA Tour and DP World Tour. HSBC is […]

MKTG Frontier has launched its 2022 Global Frontier survey to gather the latest insights and opinions from sports, entertainment, events and sponsorship professionals across the globe.  Now in its seventh year, MKTG Frontier  leads the market in reporting new trends and key insights across the industry. If you are dying to share your two pennies’ worth on the […]