The programme is action packed which includes introductions to the new Brecon Beacons National Park Chief Executive Officer, Catherine Mealing -Jones and the new Planning and Place Director, Gareth Jones.
The keynote speaker is Lucy Von Weber, Marketing Manager from Visit Wales. Lucy will be speaking about how her team are:
Keeping Wales visible all year round.
Lucy will outline Visit Wales strategic direction and focus on driving shoulder season business using examples of activity and highlighting resources that businesses can access. Market insights and the three core aims of addressing seasonality, increasing spend per head and encouraging spread of visits to areas with capacity, act as an umbrella to marketing planning.
The National Trust will update on the car park project at Pont ar Daf on the A470 and there will be updates from Brecon Beacons National Park sustainable tourism team and Brecon Beacons Tourism.
Time will be given to break into small groups to discuss how we can work together to enhance the visitors experience and work together to maximise effectiveness.
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