Besties and enemies, I had an entirely different bonus newsletter planned for today — until our good friend Valtteri Viktor Bottas of Nastola, Finland intentionally put his rear end all over the World Wide Web. Move over, Kim Kardashian, because this is the image that truly broke the internet, so much so that even TMZ covered it. (Mercedes’ delightful social media crew also took this opportunity to once again make their Twitter account about Val despite the team giving him the boot last season, and I don’t even blame them.)
All I can think about is how shriveled up Val’s privates must’ve been taking this photo in a freezing AF Colorado stream. The water’s not necessarily hitting bubble bath temps this time of year — or ever. But onto more important questions: How did this photo come about, and what exactly is the point of it, if any?
To recap what we discussed in the first bonus issue this week, perennial EF faves Val and Tiffany Cromwell have been galavanting around the world with sought-after celebrity, fashion, and sports photographer Paul Ripke over the past few weeks for exact reasons unknown. A little more context that I didn't get into earlier: Paul has worked with Mercedes before and reportedly quit his stint with the team in 2019 due to general "unhappiness" and a rift with Lewis Hamilton, but this big, public third-wheel energy with Tiff and Val is much newer. Their latest collaboration though could be as simple as Val deciding to step up his branding this season with a new team and hiring Paul to come along for the ride. (Also, thank you to the reader who submitted a note to the EF anonymous tip box about how Val previously worked a lot with photographer Jan-Erik Olin on- and off-track for several years before this. The man has long loved an entourage!)
What we do know is that now Paul is selling prints of Val’s ass (pretentiously and cleverly titled “bottASS”) for $12 via his NFT-adjacent clothing brand PARI just for today (Thursday, May 12th). Apparently proceeds from the sale will go to “Valtteri’s charity,” though there’s no obvious mention of what that charity actually is. But did I go ahead and buy the poster anyway? Of course. I’m a serious journalist, for God’s sake!!! I need to be thorough!!!! For research!!!
Paul's sudden resurgence aside, Val seems like he’s thriving, and I’d like to believe that a little bit of Lewis Hamilton’s DGAF attitude and love of side projects have worn off on him. (He and Tiff actually talked about their multitasking power couple status in a recent Cycling Weekly interview, where T also mentioned that she’d looked into a career in fashion before picking up professional cycling. It makes sense that she designs all of V’s helmets nowadays. Ugh, I love them.)
And as if Valtteri wasn’t already having a big week between finishing P7 in Miami and putting his buttocks out there for all the world to see, he announced with Tiff that they’re doing a VIP event for their gin brand OATH at the Spanish Grand Prix in a week and a half. The cost of attendance? Over $8,000 for the weekend. You do get to meet Val, earn trackside access, and eat dinner though. Ah, rich people.
Also, as much as I love Tiff and Val, they’ve been teasing OATH for well over a month and only just announced early this morning that the product is now available in Alko stores in Finland. We’ve still got no official website for the brand or any idea of a larger international rollout. I have questions!!!
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