Hey 👋,
Annoying paywalls, confusing subscription plans, ballooning introductory payments and intentionally making the cancellation process difficult.
Does paid journalism need to be this way? Why does it take more clicks to subscribe to the Wall Street Journal, than it does to open a real bank account?
This month on Built for Mars: The Wall Street Journal.
📖 A UX case study on WSJ 👈
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P.S., I post extra memes on Twitter.
- Peter
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