Today we’re talking about one of my favorite low-budget, high impact strategies—the image trick—and I’ll show you three different ways to do it on three classic folding styles.  

Here’s what’s great about this week’s lesson:

• We’re looking at a Gate fold, a Tri-Fold and an Accordion, and we’ll see just how different but equally engaging these image techniques can be.

  
   

• This is a low-budget idea that can really enhance a concept, and it’s a great strategy to keep in mind as you develop or revisit marketing campaigns.