Hello Eduprenuers,
I miss quiet conversations. Maybe it’s just me, but the EdTech space seems noisy right now. It feels like we are all fighting to be seen via pixels—the world is becoming increasingly digital.
I decided I would attend ISTE. I may have to dress in Hazmat gear to feel safe from the Virus Who Shall Not Be Named, but will I be there.
A few of my clients have been pondering the ROI of attending in-person events. It’s a valid question. How do we measure impact? I like this blog post from Arc Capital on metrics for success. They detail metrics your businesses should routinely measure and give quantitative benchmarks you can use.
But, let’s be honest. The qualitative matters too. Below are the three metrics I will measure this year.
- How many long-time industry contacts did I elbow bump? Business friendships are essential and yet awkward to measure.
- How were my quiet conversations with clients, prospects, and colleagues?
- Were my shoes both comfortable and adorable?
My clients miss quiet conversations with district leaders. Arc Capital and Catapult X have been brainstorming this problem. We are introducing STEM Panels—your curated group of STEM and CTE district educators (virtual and in-person at ISTE.)
We wrote a blog post about STEM Panels. Email me if you'd like to schedule a quiet conversation over a cup of dark roast.
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Daylene Long
Founder & CEO, Catapult X, LLC
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Applications due this Friday, May 13, 2022
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Applications are due this week for the 2022 Educators Pick Best of STEM.
Boost your brand awareness with recognition from the judges who count most—educators!
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If You Win It, Flaunt It
Winning an industry or educational organization award is a fabulous opportunity to lift the visibility of your brand with educators.
Every award program publishes lists of the finalists and the winners on their website. They will also send out a press release for each that lists the products and companies by category. Now, you can use their networks to promote your brand. You can do this with your own press release, blogs, social media, and email campaigns.
Consider linking to the award site announcement. It reminds readers that your product was singled out among competitors. It’s a subtle but important nod to the product’s value as evaluated by qualified judges. Of course, you can link to your own site as well.
Ask for a digital badge of the awards logo to use in your own promotion as a finalist and a winner. Feature it on your website. Use social and email to drive traffic to this page. Post the badge prominently on your home page. Add the badge to your email signature and ask others in your company to do the same.
Even if you don’t win, you can use the finalist designation to promote your brand, long after the awards program has concluded. Many Edtech companies feature multiple finalist and winner badges on their websites.
Winning an award is important to prospective buyers. It assures them that your product has been positively evaluated and chosen by specialists.
Flaunt your finalist or winner designation by sharing it on every communication you have with educators.
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Annie Galvin Teich
Founder & CEO, The Teich Group
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