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We are enormously proud to be publishing Sadat Muaiava’s book on the art of Samoan oratory this month. Lāuga is a premier cultural practice in the fa‘asāmoa (Samoan culture), a sacred ritual that embodies all that fa‘asāmoa represents, such as identity, inheritance, respect, service, gifting, reciprocity and knowledge. Delivered as either lāuga fa‘amatai (chiefly speeches) or lāuga fa‘alelotu (sermons), lāuga is captivating and endowed with knowledge, praxis and skill.
Lāuga is enjoyed by many, but today many Samoan people, especially in the Samoan diaspora, also remain disconnected from it and lack proficiency in its rhetorical inventory. It is critical that the knowledge and skills that underpin lāuga are retained. This book rises to that task magnificently.
Read more here
Look inside here
Read the Ten Question Q&A with
Sadat Muaiava here
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