Oconomowoc has long been recognized as the unlikely location of The Wizard of Oz world premiere on August 12, 1939 at the Strand Theater. In 2019, thousands gathered in the street where the Strand once stood to celebrate the 80th anniversary with a screening of the film and the unveiling of Oz Plaza.
However, it seems Oconomowoc was just one of many small towns where early screenings of The Wizard of Oz were held to test Midwest audience reactions prior to the national release on August 25th. Kenosha, Green Bay, and Appleton hosted screenings in the days leading up to the Oconomowoc premiere, followed by Sheboygan and Racine the next day.