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Podcasting, Seriously Newsletter from LWC Studios
Curated and written by Manuela Bedoya

June 3, 2022

Pod Hack

Why is copywriting important? Though podcasts are considered an audio-first medium, copywriting is an integral part of not only creating but also promoting your show, and getting it into the ears of the right listeners. Whether it's for your website, scripts, ad campaigns, episodes notes, or show description, putting out engaging copy that effectively represents your show is critical to optimizing its visibility across search engines and listening platforms, and thus attracting new listeners. Join our upcoming workshop as we cover essential tips to writing all the original copy that goes into creating a podcast, and discuss how each section can strengthen and best represent your audio.

What We're Into 

The Download from Sounds ProfitableTune in to Sounds Profitable's The DownloadThis weekly podcast covers the most important news in podcasting and why it matters to people in the business of podcasting. New episodes drop every Friday. Subscribe so you never miss an episode. Listen to it en Español on La Descarga.
  • Podcast industry writer, Skye Pillsbury, has launched a new newsletter. The Squeeze will feature original reporting about the audio industry, interviews with creators, juicy stories, hot takes and other industry news. Learn more about Skye's work and subscribe so you don't miss the first issue.
  • Now you can easily create a fully functional podcast website with Transistor's new free podcast website builder. It supports all major hosting platforms and pulls information from your RSS feed to create a website you can customize and connect to a custom domain. Your website is live in just a few simple steps and will automatically update as you publish new episodes. See how it works
  • Our industry is ever-changing, which means we're always anticipating what's next, reading about forecasts and predictions, and preparing for the future. Evo Terra shares upcoming podcasting trends for next year and beyond in the latest Podcast Pontifications. He discusses the opportunities and challenges creators should take into account based on what's up next in podcasting.
  • Blk Pod Collective has put together a list of podcast gatherings, conferences, and events—both in-person and virtual—for the remainder of the year. Among them are Podcast Movement and She Podcasts LIVE. Which will you be attending?
  • Text-based audio editing tool "Eddy" is now live. Launched by Headliner, Eddy allows you to transcribe and edit your podcast episodes without listening to them (it's all text-based!). The tool also works with Clubhouse, Twitter Spaces, and any form of spoken word audio.

What We're Listening To 

From Us: In Latina to Latina's latest episode, Alicia Menendez sits down with award-winning reporter, author and investigative journalist Jean Guerrero to discuss her lived experience growing up in a multi-cultural family, why her father's mental health played a huge part in her upbringing, and what led her on the path to becoming a journalist and author.
From Other Folks: Happy Pride Month! This month we're celebrating the LGBTQIA+ community by uplifting their voices. It's OK to Say Gay, a new podcast from Audacy, spotlights people and stories of the queer community across the U.S., featuring interviews and deep dives into issues that matter today including legislation, grassroots movements, societal issues and more.

Podcasting, Seriously at Home 

Podcasting, Seriously at Home
Access our on-demand collection. Easy-to-watch, online webinars featuring in-depth presentations covering a full range of podcasting skills, from launch, production, growth and more.
The Podcasting, Seriously Awards FundThe Podcasting, Seriously Awards Fund
We're on a mission with AIR, Pacific Content, AcastTriton Digital, and Sounds Profitable to ensure work from BIPOC, Queer and Trans independent audio creators is considered for U.S., U.K., Canadian, and Australian awards by covering submission fees. Applications accepted year-round. Learn more, apply, and support.
We're partnering with the Online News Association to support entries for this year's Online Journalism Awards (OJAs). The OJAs celebrate the best work in digital journalism. Submissions are now open for all 23 categories until June 9. Apply to the Podcasting, Seriously Awards Fund to get reimbursed.

Call for Entries 

The 38th Annual IDA Documentary Awards
We're partnering with the IDA to give out a limited number of fee waivers to those interested in submitting to the 38th Annual IDA Documentary Awards! Email us to claim yours. 

Overheard on Podcasting, Seriously Live 

This week on Podcasting, Seriously Live on Twitter Spaces, we welcomed Bryan Barletta, founder of Sounds Profitable, a weekly source for podcast advertising and ad tech education and news, to discuss the benefits of having a legal entity in place as a creator. Some takeaways are: 

  • "Having enough humility to know where your strengths are is really important as you start to grow [your business]," Bryan notes.
  • Bryan grew the Sounds Profitable brand by collaborating with other creators, creating content that met his target audiences' needs, and reaching out and getting to know what other people are doing in the spaces he wanted to be in.
  • Incorporating your business as a separate legal entity protects you as an individual, your personal assets, and allows the company to absorb liabilities and risks.
  • As you grow as a creator and establish yourself as a business owner, it's important to have a good support system in place that includes a lawyer, accountant, and a core group of individuals that can act as your advisory board.
Podcasting, Seriously on Twitter SpacesJoin the conversation! Stop by Podcasting, Seriously Live every Wednesday at 4pm ET on Twitter Spaces. Learn more about Spaces and follow us at @LWCStudios to join the chat! Check out upcoming sessions.
Podcasting, Seriously Live on Twitter Spaces
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Upcoming Workshops 

Summer 2022 Webinar Series
Register

Creator Spotlight 

Ryan Gordon KatzRyan Katz (he/him) works as a producer at Hidden Brain. He has written for The New Yorker, ProPublica, The Intercept, Topic, and Esquire. Audio documentaries of his have appeared on Love + Radio, WBEZ, APM Reports and LWC's 70 Million. In his free time, he likes to watch European soccer team and go on covert missions to find the best ice cream in Texas.

Click here to learn more about Ryan and see his work.
Let us know who we should feature next! We highlight creatives working in the podcasting/audio industry and would love to feature you — yes you! Send us an email with your name, headshot, and a short bio to be included in an upcoming edition.

Community Offers 

Cool stuff our podcast friends want to give us! If you have a community offer, please email us.
  • Use promo code "seriously" at checkout to receive $40 (or one month) off on SquadCast.
  • Receive 50% off your first two months on Simplecast by following this link and entering code ONSIMPLECAST.
  • Use promo code “buzzsprout” for 50% off your Riverside subscription when you sign up for a new account.

Thanks for the Love 

     

JOIN US LIVE  
 

Join us every Wednesday at 4pm ET on Twitter Spaces as we get into all things podcasting. Follow us at @LWCStudios to join the chat!
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