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Every social venture wants to generate more income. And better marketing communications is often the solution. Our Four A’s framework takes clients two steps back before getting into marcom. Then one step after to create structures that support their aims. Dig into our refreshed Four A’s blog post series – theory of change (ambition), positioning strategy (approach), marcom (amplify), and strategic planning (align). For each topic, see what it is, why it matters, and how to create one.
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Welcome Community Health Impact Coalition.
The Community Health Impact Coalition ensures community health workers receive fair pay, field support, and the recognition they deserve. It consists of organizations in 40+ countries. From former clients like Lwala, to ventures we’ve trained including Nama Wellness and Safari Doctors, to award-winners such as Partners in Health. We look forward to co-creating a bold brand to help make professionalized CHWs a norm worldwide.
EXPLORE CHIC →
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A Fractional CMO extension with Nyaka in Uganda.
We just released a Fractional CMO package – exclusively for existing clients – to extend our guidance through implementation. Because most social ventures can’t yet afford an in-house Chief Brand & Marketing Officer. The package consists of weekly monitoring, monthly consultation, quarterly analytics, and yearly plan optimization. And we’re proud to be re-engaged with Nyaka as they expand their global fundraising footprint.
MEET NYAKA →
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Tangible training outputs with Mulago Foundation fellows.
Our nonprofit training arm Mighty Ally Institute uses a ‘teach to fish’ model of workshops, tools, and coaching. So, it’s gratifying to see tangible brand outputs resulting from last month’s comms training with a few Mulago Foundation fellows. NEPI in Liberia took its new positioning strategy and messaging platform and already overhauled their website. And Zvandiri in Zimbabwe adapted its pitch deck into a compelling explainer video. Leaders turning strategy into action. All on their own. All within a four-week training.
SEE THE ZVANDIRI VIDEO →
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CLOSING THOUGHT
The Chinese proverb Three Men Make a Tiger refers to someone believing anything if enough people tell them it’s true – like a tiger roaming the village. Daniel Kahneman says “a reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.” If it works for myths, can social ventures capitalize on this phenomenon with the real-world stories of change they tell?
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