Hey 👋,
My friend Ray called me the other day, and instead of starting the conversation with a greeting, he blurted out: "have you ever tried booking a flight online, it sucks".
And he was right. The experience of booking flights online—particularly on a mobile phone—is generally awful.
I did some research, and was shocked by the industry-wide data. For instance, 91% of users will abandon their carts.
Here's why...
This month on Built for Mars: Delta Airlines.
📖 A UX case study on Delta 👈
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P.S., I post extra memes on Twitter.
- Peter
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