With so much happening we have issued a second newsletter to keep you all informed. June and July sees a number of independent town centre business been showcased. As a reminder, keep an eye out for the Peterhead town centre promotional video which premieres to the public on the 1st of July across social media. There are two Peterhead Producers' Market in July, further details on them both within the newsletter. Preparation is now underway for the relaunch of the Seafood Festival happening in September. And work continues on various other projects.
Linda Hendry
Manager
Rediscover Peterhead
Town Centre Promotional Video
Goes live across social media 1 July
This promotional video highlights a number of town centre businesses in a combined effort to encourage a Rediscovery of Peterhead.
We could only feature each of the businesses within the promotional video for a few seconds, in order to keep it short and engaging.
So we have created for each of the 13 businesses involved, an individual video which utilises video content captured beyond what we could feature in the combined video. The videos will be used by the businesses for their own business promotion. These videos will be circulated across social media throughout July after the launch of the combined town centre promotional video, so keep an eye out for those also!
Campaign: 30 days of Business
hAim:
Raise awareness of individual town centre businesses, through individual showcases. Whilst promoting the wider business offering through encouraging users to download the dscvr Peterhead app and view the web based business directory
Outcome:
As the campaign draws to a close, with the 30th businesses going out on the 30th June, we have seen online engagement in excess of 30,000, an increase in downloads of the app, and increased web traffic to the directory. We hope this raised awareness drives footfall and converts to sales.
Our Mini Series – Business Stories
Throughout July we will also be sharing a series of new short videos from a number of independent town centre business owners which builds upon the series we shared in 2021.
In an interview style format, the business owners share their own business stories. Detailing why they started their own business, and potential next steps. With a second short video focused on encouraging future start-ups and expanding businesses to consider Peterhead as a place to invest. To do this each business shares their perspective on what it is like running a business in Peterhead, why they chose Peterhead, and what advice they would give to someone wanting to start a business in Peterhead.
These videos will sit on the Invest in Peterhead and Rediscover Peterhead YouTube channels and websites, and will be posted on the associated social media channels.
Reminder of July Events
A reminder that we have two events taking place in July.
Both events will run from 10am-3pm.
A CALL OUT!
We want to hear from seafood producers, and seafood/coastal inspired crafters, artists and entertainers who would be a good fit for our Seafood Festival in September. If you know anyone who you'd think would be interested, please make them aware, and ask them to get in touch via marketing@rediscoverpeterhead.co.uk
