Are you repurposing your video?

A Swiss Army knife is one tool, with many uses.Like a Swiss Army knife, your videos can have many uses. Let's look at some ideas for repurposing.

Live Presentations - Captured
Recordings of live presentations made at a networking or another event contain some of your best ideas and may be used for marketing. Create :15-1:00 segments for blog, or social media posts. The slides within the presentation along with your voiceover could be used in Instagram videos. Use these segments in a commercial for your next presentation. From a 20-30-minute presentation, you can have a couple of months of content. Want to become a professional speaker? Save them for your sizzle reel for meeting and event planners..(BTW I can create your sizzle reel too,)

Webinar/Training - Extended
Your product or service training video is a good resource for sales demonstrations. For example, the 20-second demonstration of the featured item could help close a sale Since most of us learn in small bites, segmenting the entire training video is great for refresher posts on social media or for a tip of the day email message. Use them in a training library for clients or employees so they can access the information they need without having to search the entire video. Consider including some of the clips on an FAQ page. Finally, the video could be the beginner of a great commercial.

Testimonials - Credibility
If you are like most, your testimonials are sitting on your website waiting for someone to find them.
Consider using them in a video ad showing that special customer, AH-HA moment. What about using a segment on your LinkedIn profile?

Explainer - How
Explainer videos provide a 50,000-foot view of your product/service so pulling segments for commercials is relatively easy. Even if you have to create a new voiceover, you've saved a few hundred dollars in production costs.

That’s a Wrap - And Special offer!
Create a database of your video assets. Store them on a portable hard drive or on a cloud drive. Always ask for the original raw video ,files. After all you paid for them. Even the stuff you didn’t use may have some nuggets. BTW outtakes are great attention grabbers and are great for an ad or social media post.

Using the entire video segment may or may not work. The idea behind repurposing is to save time and money on other projects or create a new project for a different distribution channel. With some creative thinking, you can have another video asset in your marketing toolbox.

Need some creative help? for people reading this newsletter I'll provide a free 15-minute video asset review, please email me at phil@pwerhardt.com and include the words VIDEO REVIEW in the subject line.

All Things Possible Medical Fundraising – Benefit Rock Concert 7 pm September 10
Mark your calendars for the second annual DeCarlo Charity Rock Concert. Tickets available at AllThingsPossible.org
Tommy DeCarlo, vocalist of the legendary rock band Boston since 2007, will be center stage at this benefit concert at Treehouse Vineyards in Monroe. Hear songs reminiscent of the classic rock masters like Boston, Foreigner, Styx and other hits.
This evening will also include special guest musicians and singers. Proceeds buy mobility equipment for special needs children.

How can you find hope and success in uncertain times? Kelly King retired Chairman and CEO of Truist Bank will share how his plan helped him navigate the merger of two financial institutions during a pandemic and social unrest. Join us on September 15th, 7 am at the Queen City Leaders Summit for breakfast, networking, and an inspirational message at Truist Field. Reserve your seat today on Eventbrite.

What is a Work for Hire Agreement
If you contract someone to provide video services, request a “Work for Hire” agreement. This means everything the production company creates belongs to you. All the rights to source/original material such as video files, graphics, animations, and slides are your property. Some video producers transfer the rights to the final video project but retain the rights for the source video files.

All video and audio work PWE-media creates is a Work for Hire. Just tell me where to upload it.

I can help.
To see some examples of my work, click the link to go to the Gallery page on my website.
Need to schedule an appointment now? Click here to book a time.

Speaker Sizzle Reel
PWE-media and hey RED Speakers Agency have teamed up to help burgeoning and experienced speakers get booked. Visit hey RED's website to learn about speaker training and promotional products.